WJHL-TV

WJHL-TV began broadcasting on October 26, 1953.[2] It was owned by Hanes Lancaster, Sr. his son Hanes, Jr. and Jesse W. "Jay" Birdwell along with WJHL radio (910 AM, now WJCW; and FM 101.5, now WQUT).

Hanes, Jr., who was the radio station's sales manager, foresaw the potential of television, and pushed hard for building a television counterpart to WJHL radio even in a time when few people in the area had sets. Hanes, Sr. was skeptical, but Hanes, Jr. lined up several potential investors and was ready to stake out on his own to build a television station. Ultimately, Hanes, Sr. gave in and took the project under his wing. It would be the second time that the Lancasters had taken a gamble on broadcasting; Hanes, Sr. had founded WJHL radio in 1938 at Birdwell's suggestion after his auto parts distribution business failed.[3]

The Lancaster-Birdwell interests applied for a license in 1948, only to be derailed by the nationwide license freeze that had been imposed a few months earlier. After a four-and-a-half year wait, they were granted a license in January 1953. Studios were set up in the former main Post Office building in downtown Johnson City; channel 11 is still based there today.[3]

In the summer of 1953, WJHL-TV was on track to be the first television station to sign on in East Tennessee, projecting to begin operations on October 17. At the time, the station's original transmission tower was being constructed on Tannery Knob in downtown Johnson City. With just a few weeks before sign-on, the guy wires snapped, sending the 550-foot (170 m) tower and its antenna crashing to the ground, falling just three inches (8 cm) from the transmission equipment. Despite the damage, only two people were injured.[3] This enabled WROL-TV in Knoxville (now WATE-TV) to beat WJHL-TV to the air by almost a month. Since many advertisers and banks were already skeptical about television's viability (the tower crash did not help), the Lancasters had to scramble for funding. They were able to get the station on the air more than a week later, but had to side-mount a much smaller replacement antenna on a wooden power pole the Johnson City Power Board installed at the last minute.

In 1955, Birdwell sold his stake in WJHL-AM-FM-TV to the Lancasters. This ended his involvement in broadcasting; Birdwell had already sold WBIR in Knoxville (now WIFA) eleven years earlier to a group of investors from Knoxville and Cincinnati. This consortium retained the WBIR call letters, reflecting the first three letters of Birdwell's name. In 1956, that same consortium launched WBIR-TV, which retains Birdwell's original call letters to this day.

Originally, WJHL-TV was affiliated with all four television networks of the time—CBS, NBC, ABC, and DuMont. However, its primary affiliation has always been with CBS, due to that network's long-time affiliation with WJHL radio. In 1954, the WJHL-TV transmitter was relocated to Buffalo Mountain southwest of Johnson City, which is 1,200 feet (366 m) higher than Tannery Knob. From that location, the station was able to better reach Bristol, Kingsport and other areas of Eastern Tennessee, Southwestern Virginia, and Western North Carolina. Meanwhile, NBC moved to WCYB-TV on the Virginia side of Bristol when that station signed on in 1956. WJHL lost Dumont soon afterward when that network shut down. WJHL and WCYB shared ABC until 1969 when WKPT-TV in Kingsport signed on and became the market's ABC affiliate.

The Lancasters sold off their radio interests in 1960, and in turn sold WJHL-TV to Roy H. Park Broadcasting in 1964—earning a handsome return on John H. Lancaster's original investment from 26 years earlier.[4] Around this time, the station adopted a logo featuring a U.S. highway sign with an "11" inside it, which remained in use until around 1987. The logo was already well known in the area, since alternate routes of US 11, US 11E and 11W, pass through most of the major cities and towns in the Tri-Cities. The shields were, and still are, quite prevalent in the area and became an instant promotional link for the station. Park Broadcasting was renamed Park Communications in the 1970s.

Hanes Lancaster, Jr. succeeded his father as station manager in 1954, and remained as station manager after the sale to Park. In 1989, Lancaster, Jr. was succeeded by Jack Dempsey, who held the post until June 2012, when he went to WCYB. Dan Cates was appointed General Manager of WJHL in August 2012, after being the news director of sister station WSPA-TV in Spartanburg, South Carolina. Many of its employees have stayed on for thirty years or more, which is unusual for what has always been a small market (it is currently the 93rd market, the smallest in the state with three full big three affiliates).

In 1969, WJHL moved its transmitter once again 800 feet (240 m) higher and further east, this time side by side with WKPT on the lower end of Holston High Point on Holston Mountain. With an antenna now at 2,224 feet (678 m) above average terrain, it was necessary to reduce full power analog visual to 245,000 watts from the normal 316,000 watts allocated to stations between VHF channel 7 to 13 with antennas below 2,000 feet (610 m) above average terrain. To this day, WQUT-FM (the former WJHL-FM) still broadcasts from WJHL-TV's old tower on Buffalo Mountain.

Logo used from 2009 to October 2012.

Media General acquired Park Communications and WJHL in 1997 and dropped its longtime brand of "TV 11" in favor of "NewsChannel 11." The station began broadcasting a digital signal on UHF channel 58 in 1998. In May 2009, WJHL switched its branding from "NewsChannel 11" to "11 Connects." WJHL reverted to the NewsChannel 11 branding in October 2012.

Under federal must-carry rules, broadcasters can either allow cable systems in their market to carry their signals for free or charge a fee under retransmission consent provisions. On December 3, 2008, it was announced that Inter Mountain Cable (IMC), a cable provider serving parts of Eastern Kentucky, announced that it would drop WJHL from its lineup unless an agreement was reached over retransmission consent.[5] According to The Mountain Eagle, this dispute has caused concern among officials in the city of Fleming-Neon where IMC holds the cable television franchise there.[6] The city council in Fleming-Neon has stated that the removal of WJHL will violate IMC's franchise agreement.[6]

In recent years, WJHL has been carried on cable in multiple areas outside of the Tri-Cities media market. That includes cable systems within the Knoxville market in Tennessee, and the Asheville and Charlotte markets in North Carolina.[15]

• Official website