WMGI

WMGI (100.7 FM) is a radio station owned by Midwest Communications, Inc. in Terre Haute, Indiana.[1] The studios are located at 925 Wabash Avenue in Terre Haute.

For the Gainesville, Florida radio station that held the call sign WMGI from 1983 to 1986, see WAJD.
WMGI
Broadcast areaTerre Haute metropolitan area
Frequency100.7 MHz
Branding100.7 Mix FM
Programming
FormatContemporary hit radio
Ownership
Owner
WWVR, WBOW, WTHI-FM, WIBQ
Technical information
Facility ID6828
ClassB
ERP50,000 watts
HAAT149 meters
Links
Websitemymixfm.com

History

On December 31, 1994, WMGI dropped soft adult contemporary for country music as "Highway 101", but listeners reacted negatively to what turned out to be a stunt. WMGI then switched to Top 40 as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "What Is Love" by Haddaway. Ratings doubled and WMGI was second to WTHI-FM. In fact, WMGI had over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have Kato Kaelin as a guest, on April Fool's Day, at a time when he was still testifying in the O.J. Simpson trial.[2]

References
  1. "FM Query Results -- Audio Division (FCC) USA".
  2. Carter, Kevin (September 9, 1995). "Top 40 Boomerangs Back To Terre Haute On WMGI". Billboard. Vol. 107, no. 38. p. 118.

39.456°N 87.481°W / 39.456; -87.481


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