WMLL

WMLL (96.5 FM; "96.5 The Mill") is an American radio station licensed to Bedford, New Hampshire, with studios located on Commercial Street in Manchester. WMLL is owned by Saga Communications, and operates as part of its Manchester Radio Group.

This article is about a radio station in Bedford, New Hampshire. For the station which had this call sign from 1943 until 1956, see WMLL (Evansville, Indiana).
WMLL
Broadcast areaManchester, New Hampshire
Frequency96.5 MHz (HD Radio)
Branding96.5 The Mill
Programming
FormatClassic rock
SubchannelsHD2: WFEA simulcast
Ownership
Owner
  • Saga Communications
  • (Saga Communications of New England, LLC)
WFEA, WZID
History
First air date
June 27, 1996 (1996-06-27)[1]
Former call signs
WAEF (1993–1996)
WOXF (1996–1997)
WQLL (1997–2005)
Call sign meaning
"Mill"
Technical information
Facility ID17278
ClassA
ERP730 watts
HAAT285 meters (935 ft)
Transmitter coordinates
42°59′2.30″N 71°35′20.45″W
Links
WebcastListen live
Websitewww.965themill.com

History

The 96.5 FM frequency first signed on in May 1996 with test broadcasts under the call letters WAEF.[2] Regular broadcasting began on June 27, with a rock format branded "96.5 The Fox;"[1] the call letters were soon changed to WOXF.[3][4] The station was originally owned by Donna MacNeil.[1]

On July 1, 1997, Saga Communications announced that it had signed a time brokerage agreement to take over WOXF's operations; on July 29, Saga relaunched the station as "Cool 96.5," an oldies station.[5] The call letters were changed to WQLL on August 15, 1997;[4] that month, Saga bought the station outright in a $3.3 million deal that was concluded on November 21, 1997.[5] The station switched to classic rock, branded as "96.5 The Mill", in March 2005;[6] on March 17, the call letters became WMLL.[4] In August 2011, WMLL shifted to a classic hits format. In October 2016, WMLL returned to classic rock, branded as "Iconic Rock".

References
  1. Fybush, Scott (June 28, 1996). "WAEF On The Air". New England RadioWatch. Retrieved March 15, 2015.
  2. Wollman, Garrett (May 28, 1996). "New England RadioWatch". Retrieved March 15, 2015.
  3. Fybush, Scott (July 13, 1996). "New Calls for 96.5". New England RadioWatch. Retrieved March 15, 2015.
  4. "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved March 15, 2015.
  5. Brouder, Ed (January 12, 2015). "WFEA History - 1990s". Man from Mars Productions. Retrieved March 15, 2015.
  6. Fybush, Scott (March 14, 2005). "ESPN En Route To Boston's 890?". New England RadioWatch. Retrieved March 15, 2015.
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