WMLP

WMLP (1380 AM) is a commercial radio station licensed to Milton, Pennsylvania. The station is owned by the Michael Radio Company, LLC, headed by Vic Michael.[2] It broadcasts a conservative talk radio format. Most of programming is from the Salem Radio Network, also carrying The Mark Levin Show from Westwood One.

WMLP
Simulcasts WWPA Williamsport
Broadcast areaSunbury-Selinsgrove-Lewisburg, Pennsylvania
Frequency1380 kHz
Programming
FormatConservative talk radio
AffiliationsSalem Radio Network
Townhall News
Westwood One
Ownership
Owner
  • Vic Michael
  • (Michael Radio Company, LLC)
History
First air date
October 22, 1955 (1955-10-22)
Former frequencies
1570 kHz[1]
Call sign meaning
W MiLton, Pennsylvania
Technical information
Facility ID73271
ClassD
Power1,000 watts day
18 watts night
Transmitter coordinates
40°59′59.71″N 76°52′1.0″W
Translator(s)94.5 W233CP (Milton)
105.7 W284CV (Montoursville)
Links
WebcastListen Live
Websitetwinvalleystalk.com

By day, WMLP is powered at 1,000 watts non-directional. But at night, to protect other stations on 1380 AM from interference, WMLP greatly reduces power to 18 watts. Programming is also heard on 99-watt FM translator W233CP at 94.5 MHz.

History

The station signed on the air on October 22, 1955 (1955-10-22). It originally was a daytimer, required to go off the air at sunset. In 1967, it added an FM station, 100.9 WMLP-FM.[3] Today that station is WVLY-FM.

Former logo

Vic Michael acquired 1380 WMLP from Sunbury Broadcasting Corporation on February 21, 2020.

Translator
Broadcast translator for WMLP
Call signFrequencyCity of licenseERP (W)HAATClassTransmitter coordinatesFCC info
W233CP 94.5 FMMilton, Pennsylvania99360 m (1,181 ft)D41°11′43.0″N 76°58′17.0″WFMQ

References
  1. "History". Sunbury Broadcasting Corporation. Retrieved 2015-07-19.
  2. Jacobson, Adam (2019-10-30). "Vic Michael Takes A Penn. AM From Roger Haddon's Group | Radio & Television Business Report". Retrieved 2020-09-25.
  3. Broadcasting Yearbook 1977 page C-180


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