WMPX (AM)

WMPX (1490 kHz) is an AM radio station licensed to Midland, Michigan broadcasting a classic hits format, simulcasting WMRX-FM 97.7 Beaverton. The station is imaged as "Sunny 97.7107.7", with 107.7 being the frequency of translator W299CK Midland. Until January 2014, the station featured the America's Best Music format distributed by Westwood One.

For the television station operating on channel 24 in Meridian, Mississippi that uses the callsign previously used by WMRX, see WMDN.
WMPX
Simulcasting WMRX-FM Beaverton
Broadcast areaSaginaw-Bay City-Midland
Frequency1490 kHz
BrandingSunny 97.7/107.7
Programming
FormatClassic hits
Ownership
OwnerBlack Diamond Broadcasting
WMRX-FM
History
First air date
1948 (as WMDN)
Former call signs
WMDN (1948–1971)
Call sign meaning
Myron P. Patten (owner)
Technical information
Facility ID39673
ClassC
Power980 watts
Translator(s)107.7 W299CK (Midland)
Links
WebcastListen Live
Websitesunny977fm.com

Until March 1, 2019, WMPX was simulcast with WMRX-FM 97.7 24/7 except for some local sports play-by-play. Although there are other radio stations licensed to Midland, WMPX is today the only commercial radio station that primarily serves the Midland area (WUGN-FM is a non-commercial religious station and WKQZ-FM is licensed to Midland but has studios in Saginaw).

History

WMPX began broadcasting in 1948 as WMDN. WMDN was Midland's first radio station, owned by the city's newspaper, the Midland Daily News. That station continued to use that callsign until July 1971.

On March 1, 2019 WMPX split from its simulcast with WMRX-FM and launched a classic country format, branded as "107.7 The Highway" (simulcast on FM translator W299CK 107.7 FM Midland).[1]

On July 1, 2023 WMPX dropped its classic country format and switched back to a simulcast of WMRX-FM's classic hits format, branded as "Sunny 97.7/107.7".[2]

References
  1. 107.7 The Highway Debuts in Midland MI Radioinsight - March 1, 2019
  2. Sunny Doubles Up in Central Michigan Radioinsight - July 7, 2023

Sources

43°36′48″N 84°13′17″W

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