WMYB (FM)

WMYB is a Top 40 (CHR) radio station licensed to Myrtle Beach, South Carolina. It serves the Florence and Myrtle Beach areas. The station is licensed by the Federal Communications Commission (FCC) to broadcast at 92.1 MHz with an effective radiated power (ERP) of 94 kW. The station goes by the name Energy 92.1 and its slogan is "#1 for New Music". Its studios are located in Myrtle Beach, and its transmitter is located in Murrells Inlet.

WMYB
Broadcast areaMyrtle Beach, South Carolina
Frequency92.1 MHz
BrandingEnergy 92.1
Programming
FormatTop 40 (CHR)
Ownership
Owner
  • Dick Broadcasting
  • (Dick Broadcasting Company, Inc. of Tennessee)
History
First air date
January 11, 1965
Former call signs
WMYB-FM (1978–1979)
WXTL (1979–1981)
WJYR (1981–2000)
Call sign meaning
W MYrtle Beach
Technical information
Facility ID27265
ClassC1
ERP94,000 watts
HAAT263 meters
Transmitter coordinates
33°35′27.00″N 79°2′55.00″W
Links
WebcastListen Live
Websitewww.energy921.com/

History

WMYB-FM signed on January 11, 1965, with 3,000 watts simulcasting sister station 1450/WMYB's[1] "Good Music" (American Songbook) format in mono. WMYB-FM played Country music for a while. Later, the station switched to disco with the callsign WXTL. For nearly two decades the station was WJYR "Joy 92", playing beautiful music,[1] which added more and more vocals during the 1990s. As of 1997, WJYR was the #3 station in the market.[1] By 1999, WJYR had added Delilah.[2] When NextMedia Group bought the station from Hirsh Broadcasting Group in 2000, WJYR was #1.[3] However, the adult contemporary format and WMYB callsign of "Star 99.5" were moved temporarily to 94.5 and then to 92.1, which had a 50,000-watt signal at the time compared to 25,000 watts for 99.5.[4]

WMYB changed to hot adult contemporary in 2008. Its morning hosts have included Chuck Boozer and Ace and TJ. The slogan was "Today's Music."

NextMedia sold WMYB and its 32 other radio stations to Digity, LLC for $85 million, in a transaction that was consummated on February 10, 2014.

Effective February 25, 2016, Digity, LLC and its 124 radio stations were acquired by Alpha Media for $264 million.

After its Nielsen ratings fell from 3.6 to 2.4 in Spring 2016 due to competition from adult contemporary WYEZ, WMYB changed its name to "Christmas Star" and began stunting with Christmas music[5] on September 12[6] before a switch to contemporary hit radio at 9 a.m. on September 15. "Energy" launched with Sia's "The Greatest" featuring Kendrick Lamar.[5][7]

A month and a half later, WMYB added Brooke & Jubal in morning drive.[8]

In September 2017, Dick Broadcasting announced the purchase of Alpha Media stations in three markets — 18 stations and two translators in total, at a purchase price of $19.5 million.[9] The acquisition of WMYB by Dick Broadcasting was consummated on December 20, 2017.

After the 2022 Russian invasion of Ukraine, WMYB became "Ukraine 92.1" for the first weekend in March, with comments from Ukrainians living in the area and information on how to help.[10]

Film appearances

WMYB-FM was referenced in the 2005 film Good Night, and Good Luck, a film about communism in the U.S.

References
  1. David Wren and Toby Eddings, "WJYR Owner Buys 2 WKZQs," The Sun News, March 12, 1997.
  2. Toby Eddings, "Your turn: Readers offer their two cents," The Sun News, Mar. 28, 1999.
  3. Dawn Bryant, "NextMedia to Buy Seven MB Radio Stations," The Sun News, February 29, 2000.
  4. Kathleen Dayton, "Radio Stations Playing Musical Chairs," The Sun News, August 18, 2000.
  5. Venta, Lance (September 15, 2016). "WMYB Brings Energy To Myrtle Beach". radioinsight. Retrieved September 15, 2016.
  6. Kinseth, Amanda (September 13, 2016). "Local radio station has listeners saying 'Christmas music already!?'". WPDE. Retrieved September 14, 2016.
  7. WMYB Becomes Energy 92.1
  8. Palisin, Steve (November 4, 2016). "'Brooke & Jubal' spark weekday mornings for Energy 92.1". The Sun News.
  9. Venta, Lance (2017-09-05). "Dick Broadcasting Acquires Three Markets From Alpha Media". radioinsight. Retrieved 2017-09-06.
  10. Venta, Lance (2022-03-03). "WMYB To Become Ukraine 92.1 This Weekend". radioinsight. Retrieved 2022-03-03.
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