WNCT-FM

WNCT-FM (107.9 FM) is a radio station broadcasting an adult contemporary format. Licensed to Greenville, North Carolina, United States, the station serves the Greenville-New Bern-Jacksonville and Rocky Mount areas. The station is currently owned by Henry W. Hinton, Jr., through licensee Inner Banks Media, LLC.

For the AM radio station in Greenville, North Carolina, United States, see WNCT (AM). For the TV station in Greenville, North Carolina, United States, see WNCT-TV.
WNCT-FM
Broadcast areaGreenville-New Bern-Jacksonville
Frequency107.9 MHz
Branding107.9 WNCT
Programming
FormatAdult contemporary
Ownership
Owner
  • Henry W. Hinton, Jr.
  • (Inner Banks Media, LLC)
WTIB, WRHD, WRHT, WNBU
History
First air date
December 22, 1963 (1963-12-22) (as WGTC-FM at 107.7)[1]
Former call signs
WGTC-FM (1963–1964)
Former frequencies
107.7 MHz (1963–1982)[2]
Call sign meaning
North Carolina Television (from former sister station WNCT-TV)
Technical information
Facility ID54388
ClassC
ERP100,000 watts
HAAT518 meters
Transmitter coordinates
35°21′55.00″N 77°23′38.00″W
Links
WebcastListen Live
Website1079wnct.com

History

In August 1963, Roy H. Park, owner of WNCT-TV, bought WGTC, Greenville's oldest radio station, which broadcast at 5,000 watts at 1590 AM, and WGTC-FM, which was to shortly take to the air on 107.7 FM.[3] WGTC-FM signed on December 22, 1963, and changed callsigns to WNCT-FM one month later.[1][4] The station was referred to as "FM 108" as an instrumental beautiful music station. The station moved to 107.9 FM in 1982.[2] In 1992, music containing vocals were added - first two cuts per hour, then three, until the instrumentals were dropped entirely. This format change occurred around the same time as the death of Roy H Park. In 1993, the format was changed to light adult contemporary, adopting the moniker "Easy 108". Later that year, the name was changed to "Lite 108". The switch to "Oldies 107.9" came in 1994[5] after several years of soft adult contemporary music.

On February 2, 2017, Beasley Broadcast Group announced that it would sell its six stations and four translators in the Greenville-New Bern-Jacksonville, North Carolina market, including WNCT-FM, to Curtis Media Group for $11 million to reduce the company's debt; WNCT-FM was concurrently divested to Inner Banks Media to comply with FCC ownership limits.[6] The sale was completed on May 1, 2017.[7]

As of 2022, WNCT-FM had evolved from classic hits to adult contemporary, calling itself "The most variety for the workday". Artists included Adele, Bon Jovi, Michael Jackson, Madonna, Bruno Mars, Prince and The Weeknd, with special weekend oldies shows.

References
  1. 1965 Broadcasting Yearbook (PDF). p. B-111.
  2. "For the record" (PDF). Broadcasting. January 4, 1982. p. 92.
  3. "Changing hands" (PDF). Broadcasting. August 5, 1963. p. 79.
  4. "For the record" (PDF). Broadcasting. January 20, 1964. p. 85.
  5. Archived at the Wayback Machine (archived 2022-06-13)
  6. Layden, Laura (February 3, 2017). "Beasley to sell six stations in North Carolina for $11 million". Naples Daily News. Retrieved June 6, 2017.
  7. "Consummation Notice". CDBS Public Access. Federal Communications Commission. May 3, 2017. Retrieved June 7, 2017.


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