WRLE-LP

WRLE-LP (94.9 FM, "Old School that Jams) is a radio station broadcasting a Old School music format.[1] Licensed to Dunnellon, Florida, United States, the station is currently owned by Power Ministries.[2]

WRLE-LP
Broadcast areaDunnellon,Romeo,Morriston,Rainbow Lakes
Frequency94.9 MHz
BrandingOld School that Jams
Programming
FormatUrban Old School
Ownership
OwnerPower Ministries
History
First air date
2004
Call sign meaning
Welcome Rainbow Lakes Estates
Technical information
Facility ID133335
ClassL1
ERP72 watts
HAAT35 meters (115 ft)
Transmitter coordinates
29°8′58.00″N 82°30′25.00″W
Links
Webcasthttps://wrle949.wixsite.com/website

History

The Federal Communications Commission issued a construction permit for the station on May 28, 2002.[3] The station was issued the WRLE-LP call sign on June 5, 2002,[4] and received its license to cover on February 3, 2004.[5]

WRLE-LP began regular broadcasts in 2002 after longtime area broadcaster Tony Downes received a construction permit for the new low-power FM station. Downes wanted a community outreach radio station primarily to serve the residents of Rainbow Lakes Estate near Dunnellon in West Marion County. The call letters, WRLE, stand for Rainbow Lakes Estates. In 2002, WRLE went on the air. The original format was a CHR format, known as "The Heat". It formerly broadcasts Casey Kasem's American Top 40 on the weekends. However, since most of the residents living within the WRLE listening area are over 45, in 2019 WRLE switch to a format of Old School that Jams. According to Downes, this brought the station's programming more in tune with the station's desired target audience which has a median age of 45. The strategy has worked. WRLE is well received by the area residents and enjoyed by many.

High school sports is another big part of WRLE's success. Each Friday evening during the football season, Dunnellon's Tiger football can be heard live over WRLE with Downes calling the play-by-play action. No other radio station in the area carries any local sports.

References
  1. "Station Information Profile". Arbitron. Summer 2009. Archived from the original on September 23, 2009. Retrieved August 3, 2009.
  2. "WRLE-LP Facility Record". United States Federal Communications Commission, audio division. Retrieved August 3, 2009.
  3. "Application Search Details". United States Federal Communications Commission, audio division. Retrieved August 3, 2009.
  4. "Call Sign History". United States Federal Communications Commission, audio division. Retrieved August 3, 2009.
  5. "Application Search Details". United States Federal Communications Commission, audio division. Retrieved August 3, 2009.
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