WRON-FM

WRON-FM is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.

WRON-FM
Broadcast areaLewisburg, West Virginia
Ronceverte, West Virginia
Rainelle, West Virginia
Union, West Virginia
Frequency103.1 MHz
Branding103.1 The Bear
Programming
FormatCountry
AffiliationsABC Radio News
PRN Radio
West Virginia MetroNews
Ownership
Owner
  • Radio Greenbrier, Inc.
  • (Michael J. Kidd)
WKCJ, WRLB, WRON, WSLW
History
First air date
1981
Former call signs
WKCJ (1981-2008)
WRON-FM (2008-Present)
Call sign meaning
W RONceverte
calls previous community of license
Technical information
Facility ID59675
ClassB1
Power3,300 Watts
HAAT273 meters (896 ft)
Transmitter coordinates
37°48′17.0″N 80°21′3.0″W
Links
WebcastWRON-FM Webstream
WebsiteWRON-FM Online

Station Swap and Sale
WRON's logo when the station was on 97.7 FM.

All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.

On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.


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