WRWN

WRWN (107.9 FM, "Rewind 107.9") is a classic hits radio station licensed to Port Royal, South Carolina and owned by Dick Broadcasting, through licensee Dick Broadcasting Company, Inc. of Tennessee.

WRWN
Broadcast areaHilton Head, South Carolina
Savannah, Georgia
Frequency107.9 MHz
BrandingRewind 107.9
Programming
FormatClassic hits
AffiliationsJacksonville Jaguars Radio Network
Ownership
Owner
  • Dick Broadcasting
  • (Dick Broadcasting Company, Inc. of Tennessee)
WFXH-FM, WGCO, WXYY, WUBB, WHHW
History
First air date
June 1988 (1988-06) (as WIJY at 106.9)
Former call signs
WXYY (2011-2014)
WLOW (1996-2011)
WIJY-FM (1996-12-02)
WIJY (1987–1996)
WTOI (May–December 1987)[1]
Former frequencies
106.9 MHz (1988-1995)
Call sign meaning
W ReWiNd
Technical information
Facility ID72387
ClassC2
ERP24,000 watts
HAAT221 meters (725 ft)
Transmitter coordinates
32°13′36.0″N 80°50′53.0″W (NAD83)
Links
WebcastListen live
Websiterewind1079.com

History

The station signed on at 107.1 FM. In June 1988, WLOW began playing nostalgia/big band on 106.9 FM, one of the few FM stations to play this style of music. For much of 1994, the station became the home of local talk station WHHR-FM "The News and Conversation Station". The station was costly to operate and a strong opposition was formed against the loss of the nostalgia format, which had found a home on 99.7 FM. WLOW returned to standards in December, 1994. In 1995, Adventure Radio purchased the station and upgraded it to a class C1 station. WLOW traded frequencies with WIJY at 107.9. Over the years, the music evolved into adult standards with some smooth jazz at night. The standards format continued through late 2005 as "WLOW 107.9 - Good Times, Great Memories" until October 2005. After playing Christmas music during the 2005 holiday season,[2][3] WLOW rebranded itself and launched a new format, a more up-tempo Soft AC on the frequency as "Familiar Favorites - 107.9 The Coast". Although the new format was similar to the previous WLOW, it featured more recent material, from artists such as Frank Sinatra, The Bee Gees, The Beach Boys, Marvin Gaye, Gloria Estefan, and Fleetwood Mac.[4] Smooth jazz was played at night.

After stunting with an all Irish music format as "Shamrock 107.9" on St. Patrick's Day, WLOW flipped from Soft AC to Hot AC as Y107.9 - "90's, 2K, & Today!" on March 18, 2011. The call sign was also changed to WXYY.[5]

The new station was programmed by Brad Wells [6] and in less than two years on 107.9 raised thousands of dollars for Susan G. Komen For The Cure Coastal Georgia [7] and also collected over 4,000 for the area United States Marine Corps Toys for Tots Drive.[8]

On March 14, 2014, WXYY's call sign and format were moved to the stronger 100.1 signal as "Y100". 107.9's call sign was changed to WRWN, which stunted again with an all-Irish music format as "Shamrock 107.9". The stunting ended March 18, 2014 when WRWN launched a classic hits format branded as "Rewind 107.9".[9]

In September 2017, Dick Broadcasting announced the purchase of Alpha Media stations in three markets.[10]

On November 1, 2022, WRWN switched to Christmas music as "Christmas 107.9" for the first time, before returning to the Classic Hits format on December 26th. [11]

Previous logos

References
  1. "Call Sign History". Archived from the original on 2012-10-21. Retrieved 2010-08-24.
  2. "WLOW Switches To Christmas 107.9". allaccess.com. 2005-10-31. Archived from the original on 2012-09-17. Retrieved 2011-05-04.
  3. "Hilton Head/Savannah" (PDF). The Triad Frequency. Fall 2005. Archived (PDF) from the original on 2011-07-24. Retrieved 2011-05-04.
  4. "Did you hear?". Savannah Morning News. 2005-12-28. Archived from the original on 2012-09-17. Retrieved 2011-04-28.
  5. "The Triad of Triad Broadcasting Changes in Savannah". radioinsight.com. 2011-03-18. Archived from the original on 2011-03-18. Retrieved 2011-04-27.
  6. "Y107.9 - 90's, 2K & Today - Contact Us". Archived from the original on 2014-01-03. Retrieved 2014-01-08.
  7. "Y107.9's 2nd Annual Bra Crawl for The Cure - Savannah Events - Key to Savannah". www.keytosavannah.com. Archived from the original on 26 April 2018. Retrieved 26 April 2018.
  8. "Y107.9 Stuff the Bus toy drive ends Friday". wtoc.com. Archived from the original on 24 November 2016. Retrieved 26 April 2018.
  9. "Rewind 107.9 Savannah Debuts - RadioInsight". radioinsight.com. 18 March 2014. Archived from the original on 18 March 2014. Retrieved 26 April 2018.
  10. Venta, Lance (2017-09-05). "Dick Broadcasting Acquires Three Markets From Alpha Media". radioinsight. Archived from the original on 2017-09-06. Retrieved 2017-09-06.
  11. Venta, Lance (2022-11-02). "Rewind 107.9 Presses Play on Christmas Music". RadioInsight.com. Retrieved 2022-11-02.
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