WSNW (AM)

WSNW (1150 AM) is a radio station broadcasting an adult contemporary and soft rock music format. Licensed to Seneca, South Carolina, United States, the station is currently owned by Blue Ridge Broadcasting Corporation.[2] WSNW will have to move its city of license to Walhalla because WGOG will be moving its city of license to Powdersville, and the FCC is requiring that a radio station continue to be licensed to Walhalla. WSNW will be increasing its power to 5,000 watts during the day so that the station can still use the existing tower on Radio Station Road. WSNW can remain at its Ram Cat Alley studios because the studios must be within 25 miles of the city of license. Programming will also remain the same.[1]

WSNW
Frequency1150 kHz
Branding94.1 The Lake
Programming
FormatAdult contemporary
AffiliationsCBS News Radio
Atlanta Braves Radio Network
Ownership
OwnerBlue Ridge Broadcasting Corporation
History
First air date
1949
Call sign meaning
Walhalla SeNeca Westminster[1]
Technical information
Facility ID5969
ClassD
Power1,000 watts day
58 watts night
Transmitter coordinates
34°41′11″N 82°59′27″W
Translator(s)88.9 W205CU (Clemson)
94.1 W231BX (Seneca)
Links
Websitewsnwradio.com

Programming

Programming on WSNW includes mostly adult contemporary music, with local talk & news programming mixed in. The station also covers high school sports games involving the Seneca Bobcats.

WSNW is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.[3]

History

WSNW is the oldest radio station in Oconee County. WSNW was an adult standards radio station whose programming could also be heard on WBFM.

In 2008, WSNW added an FM translator station on 103.3 MHz. In March 2014, WSNW became part of the Georgia-Carolina Radiocasting Company, changed formats to adult contemporary music, and its translator moved from 103.3 FM to 94.1 FM, taking on the brand name, "The Lake." The focus of the station shifted away from local news and talk radio, and no longer hosts any talk radio programming.

Effective February 7, 2020, Georgia-Carolina Radiocasting donated the license for WSNW to Toccoa Foundation, Inc. Effective July 29, 2021, Toccoa Foundation donated WSNW's license to Blue Ridge Broadcasting Corporation.

Translators
Broadcast translators for WSNW
Call signFrequencyCity of licenseFIDERP (W)HAATClassTransmitter coordinatesFCC info
W205CU 88.9 FMClemson, South Carolina147255250231 m (758 ft)D34°49′57.90″N 82°48′13.50″WLMS
W231BX 94.1 FMSeneca, South Carolina155761250287.6 m (944 ft)D34°41′15″N 82°59′13″WLMS

References
  1. "New FM radio station planned for Powdersville". Independent Mail. 2009-10-23. Retrieved 2009-10-27.
  2. "WSNW Facility Record". United States Federal Communications Commission, audio division.
  3. "Affiliate Radio Stations". The Official Site of the Atlanta Braves.


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