WUPV

Christel Inc., run by James E. Campana, had broadcast leased-access religious programming on cable systems in Henrico County since 1978. In 1986, he was granted a construction permit for channel 65 in Ashland after settling with a competing applicant and began a years-long construction process that would involve more than $2 million in funds.[2] The call letters WZXK were chosen at the suggestion of an attorney who knew they'd be available and after 10 suggestions were turned down by the FCC.[3] Meanwhile, a tower was built in King William County in 1989 after Hanover County refused to concede a zoning variance to build the mast.[4] Construction was almost halted on the rest of the project due to a sudden cash crunch; the transmitter was left sitting in a warehouse in Kentucky for a time because Christel needed to pay another $118,000.[5]

Channel 65 finally appeared on March 9, 1990. It aired primarily religious programming with some secular shows.[6] However, it also dealt with financial and technical struggles which sometimes converged. In 1992, the station's transmitter failed, but it took time to raise the funds to replace it.[7] That fall, the amount of family secular programming increased.[8]

In February 1994, locally based Bell Broadcasting purchased WZXK, with Christel continuing to program religious fare on the station. That fall, WZXK reached an affiliation deal with the soon-to-launch WB network and became WAWB "WB 65".[9] In 1997, Bell Broadcasting sold the station to Lockwood Broadcasting of Hampton, Virginia,[10] which negotiated to take the primary UPN affiliation.[11] With this move, WAWB took the current call sign of WUPV; it branded first as "UPN 65"[12] and then "UPN Richmond" during its tenure with the network.[13]

After the affiliation swap, there was no over-the-air carrier of WB programming in Richmond until selected shows turned up on NBC affiliate WWBT in 1999;[14] some programs aired first in the afternoon and then in overnight hours through August 31, 2006. This arrangement led to Richmond being one of the worst markets for WB network ratings. One problem was that WWBT could not carry the entire WB prime time lineup; due to time limitations involved in timeshifting network programs and removing show promotions, the station opted not to carry the network's Friday night schedule.[15] Kids' WB programming was cleared on WRLH. While an attempt was made to launch a new station which would have been run by ACME Communications,[16] the proposal died in a technical morass related to the removal of channels 60–69 and 52–59 from television use. The original application, which had been made by Television Capital Corporation of Richmond, specified channel 63 (last used in 1988 when WVRN-TV folded), had to be amended twice to change its channel (first to 52 and then to 39), and was contested on procedural grounds by Lockwood.[17]

In 2006, The WB and UPN merged to form The CW. With The CW effectively forced by default to affiliate with WUPV for full-market distribution, Lockwood entered into a long-term affiliation agreement for three of its stations in April 2006.[18] Just days before the new network's launch that September, Lockwood sold WUPV to Southeastern Media Holdings, a subsidiary of Community Newspaper Holdings. That company's stations were all operated under local marketing agreements, covering all station functions but ad sales, by Raycom Media, then-owner of Richmond CBS affiliate WTVR-TV.[19] WUPV moved operations into WTVR's Richmond studios for what would turn out to be a temporary arrangement, as Raycom sold off WTVR the next year to purchase the market-leading WWBT from Lincoln Financial Media. Its operations moved again into WWBT's studios once WTVR was sold off to Local TV LLC.

In 2011, Community Newspaper Holdings sold Southeastern Media Holdings and its four stations (including WUPV) to Thomas Henson (which later transferred in the same year its shares to American Spirit Media, which he owned) for $24 million and the assumption of $50 million in debt.[20][21]

On March 5, 2007, WUPV launched a 35-minute weeknight newscast produced by WTVR called The CW News @ 10. This competed against WRLH's nightly hour-long broadcast, then produced by WWBT. Weekend newscasts began on October 20, 2007, and ended a year later on October 19, 2008; the final weeknight show aired on November 7. The change was cited as a business decision.[29]

In January 2009, a new 6:30 p.m. newscast from WWBT was launched on WUPV.[30] The newscast moved to 4:30 p.m. in 2017 and was absorbed by WWBT's existing 4:00 p.m. newscast in 2019. The only local news program on WUPV is a half-hour 7 p.m. newscast, NBC12 News on CW Richmond, started in January 2020.[31]

• WUPV "CW Richmond"