WWHX

WWHX is an FM radio station on 100.7 MHz at Normal, Illinois. It received its license on January 10, 2006,[1] and began its previous Rhythmic Top 40 format with the name Hot 100.7 on April 1, 2018.[2] The station is a Neuhoff Media through licensee Neuhoff Media Bloomington, LLC.[3]

WWHX
Broadcast areaBloomington-Normal
Frequency100.7 MHz
BrandingNow 100.7
Programming
FormatHot adult contemporary
Ownership
Owner
  • Neuhoff Media
  • (Neuhoff Media Bloomington, LLC)
WBBE, WIHN
History
First air date
August 12, 2005 (2005-08-12) (as WVMG)
Former call signs
  • WNDQ (June–August 2005, CP)
  • WVMG (2005–2012)
Technical information
Facility ID164105
ClassA
ERP4,200 watts
HAAT105 meters (344 ft)
Transmitter coordinates
40°27′8.1″N 88°57′48.3″W
Links
WebcastListen Live
WebsiteWWHX Online

History

100.7 signed on in August 2005 as WVMG with an adult contemporary format known as Magic 100.7. Magic signed on as a direct competitor to Star 107.7, but had a better signal within Bloomington/Normal. The station had modest success but was able to eventually drive competitor Star 107.7 out of the format in 2007. Throughout its years as an AC station it flipped to a Christmas format every November around Thanksgiving. The station hired Fasig, a known talent from WBNQ as a morning host. In March 2012, then-owner Connoisseur Media pulled the plug on Magic and flipped to a CHR format as Hits 100.7.

The station continued to air a contemporary hit radio format until April 1, 2018, when it switched to a Rhythmic CHR format with the branding "Hot 100.7: The Beat of BloNo", with the first song being "Hot in Herre" by Nelly.[2]

On November 1, 2021, WWHX dropped its Rhythmic CHR format and began stunting with Christmas music as "100.7 - Bloomington-Normal's Christmas Station".[4]

On January 1, 2022, the station switched to a hot adult contemporary format branded as "Now 100.7", with the first song being "Take Me to Church" by Hozier.[5]

References
  1. "Application Search Results". Washington, DC: Federal Communications Commission. Retrieved 2017-04-01.
  2. Venta, Lance (2018-04-01). "WWHX Bloomington Flips To Rhythmic CHR Hot 100". RadioInsight. RadioBB Networks. Retrieved 2018-04-01.
  3. Neuhoff Media Bloomington, LLC. "FCC 323: Ownership Report for Commercial Broadcast Stations; File No. BOS-20160120ABB". Washington, DC: Federal Communications Commission. Retrieved 2017-04-01.
  4. Christmas Music Is Hot In Bloomington Radioinsight - November 1, 2021
  5. "WWHX Is Now". RadioInsight. Retrieved 2022-01-02.


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