What Now My Love (album)

What Now My Love is the sixth album by Herb Alpert & the Tijuana Brass, released in 1966. It remained at #1 on the Billboard Album chart for nine weeks, the longest of any album released by the group.[1] The cover photo, an outtake from Alpert's 1964 South of the Border album, features model Sandra Moss (Mrs. Jerry Moss at the time) at the Patio del Moro apartment complex in West Hollywood.[2]

What Now My Love
Studio album by
Herb Alpert & the Tijuana Brass
ReleasedMay 9, 1966
GenreEasy listening, pop
LabelA&M
ProducerHerb Alpert, Jerry Moss
Herb Alpert & the Tijuana Brass chronology
!!Going Places!!
(1965)		 What Now My Love
(1966)		 S.R.O.
(1966)

Critical reception
Professional ratings
Review scores
SourceRating
Allmusic[1]
Record Mirror[3]

In his retrospective review for Allmusic, music critic Richard S. Ginell wrote "With this album, Herb Alpert and the Tijuana Brass settle into their hitmaking groove, the once strikingly eclectic elements of Dixieland, pop, rock, and mariachi becoming more smoothly integrated within Alpert's infectious "Ameriachi" blend."[1]

Track listing

Side 1
  1. "What Now My Love" (Gilbert Bécaud, Carl Sigman) - 2:18
  2. "Freckles" (Ervan Coleman) - 2:12
  3. "Memories of Madrid" (Sol Lake) - 2:23
  4. "It Was a Very Good Year" (Ervin Drake) - 3:37
  5. "So What's New?" (John Pisano) - 2:07
  6. "Plucky" (Herb Alpert, Pisano) - 2:21

Side 2
  1. "Magic Trumpet" (Bert Kaempfert) - 2:18
  2. "Cantina Blue" (Sol Lake) - 2:34
  3. "Brasilia" (Julius Wechter) - 2:30
  4. "If I Were a Rich Man" (Sheldon Harnick, Jerry Bock) - 2:33
  5. "Five Minutes More" (Jule Styne, Sammy Cahn) - 1:53
  6. "The Shadow of Your Smile" (Johnny Mandel, Paul Francis Webster) - 3:28

Chart positions
Year Chart Position
1966 Billboard Pop Albums (Billboard 200) 1
Australian Kent Music Report Albums Chart

References
  1. Ginell, Richard. "What Now My Love > Review". Allmusic. Retrieved October 2, 2021.
  2. Sandra Moss obituary
  3. Jones, Peter; Jopling, Norman (25 June 1966). "Herb Alpert And The Tijuana Brass: What Now My Love" (PDF). Record Mirror. No. 276. p. 8. Archived from the original (PDF) on 1 April 2022. Retrieved 18 November 2022.



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