When the Rain Comes

"When the Rain Comes" is a song by English girl group Sugababes, released as the lead single from their upcoming ninth studio album, due for release in 2024.[1][2] The song was written by the trio, alongside Iain James and George Moore, the latter of whom also produced the track. It was released on 15 September 2023 and is the group's first single to be released by their new label BMG. It is a pop, soul and R&B song. The song is the group's first single in a decade and the first to be released since the original line-up of Mutya Buena, Keisha Buchanan and Siobhán Donaghy regained the rights to Sugababes name in 2019.

"When the Rain Comes"
Single by Sugababes
from the album TBA
Released15 September 2023 (2023-09-15)
Recorded2023
Genre
Length3:19
LabelBMG
Songwriter(s)
Producer(s)George Moore
Sugababes singles chronology
"Flatline"
(2013)		 "When the Rain Comes"
(2023)

Background and release

We loved being back in the studio and writing this song this summer, and it feels like the perfect song to release to coincide with our biggest headline show to date. This song is a celebration of the people in our lives who stand by us and lift us up through the good and bad times. The three of us have been that for each other over the years, and we felt there was no better way to mark this moment in our journey than with this song.

— Sugababes, on the release of "When the Rain Comes"[3]

In December 2022, the Sugababes announced the surprise release of their eighth studio album The Lost Tapes on social media, that consisted of previously unreleased material.[4][5] The album debuted at number 2 on the UK Album Downloads Chart Top 100.[6] In February 2023, the group announced that they "definitely had plans for new material" after the "incredible" reaction to the album.[7][8][9][10] Following the conclusion of their headline tour, the Sugababes announced a "one night only" concert at the O2 Arena on 15 September 2023.[11][12] The group later began posting teasers of themselves in a recording studio on social media.[13][14] On 14 September 2023, the day prior to the concert, the group announced on Instagram that their new single would be released at midnight, and they performed the song for the first time during the show that evening as part of the setlist.[15][16][17] The single is set to be made available on CD and vinyl on 3 November 2023.[18][19]

Production

"When the Rain Comes" is a midtempo pop, soul and R&B song, written by the trio, Iain James and George Moore.[20] Moore also produced the track.[21][22]

Reception

Writing for Clash magazine, Robin Murray described "When the Rain Comes" as a "new classic" that "[radiated] pop brilliance".[3] After the group performed the song for the first time as part of their "one night only" concert, Retro Pop Magazine noted that the song was a "soulful mid tempo [track]" that was "worlds away from the hyper electro-pop that ultimately characterised the final chapter of the group back in 2011", added that the song [leaned] into the soundscape of their classic debut album One Touch (2000) and [conjured] a full-circle narrative reflecting on their path so far.[23]

Charts
Weekly chart performance for "When the Rain Comes"
Chart (2023) Peak
position
UK Singles Downloads (OCC)[24] 12

Release history
"When the Rain Comes" release history
Region Date Format Label Ref(s).
Various 15 September 2023
BMG [15]
3 November 2023
[18]

References
  1. "Sugababes return with new single When The Rain Comes, announce 2024 album". Retro Pop Magazine. 15 September 2023. Retrieved 15 September 2023.
  2. "Sugababes have released the first single from their new album – check out "When the Rain Comes"". Dork. 15 September 2023. Retrieved 15 September 2023.
  3. Murray, Robin (15 September 2023). "Sugababes' 'When The Rain Comes' Radiates Pop Brilliance". Clash. Retrieved 15 September 2023.
  4. O'Connor, Roisin (24 December 2022). "'Thank you': Sugababes release album they recorded eight years ago". Independent. Archived from the original on 31 December 2022. Retrieved 14 September 2023.
  5. Daly, Rhian (24 December 2022). "Sugababes share previously unreleased album 'The Lost Tapes' as Christmas gift". NME. Archived from the original on 2 January 2023. Retrieved 14 September 2023.
  6. "Official Album Downloads Chart Top 100 30 December 2022 - 05 January 2023". Official Charts Company. 30 December 2022. Retrieved 30 December 2022.
  7. Mylrea, Hannah (14 February 2023). "Sugababes: "We definitely have plans for new material"". NME.
  8. Mirror.co.uk, By (4 February 2023). "Sugababes confirm they are working on a brand new album". mirror.
  9. "Sugababes: Women in music don't have to look perfect now". BBC News. 30 June 2023.
  10. Pop, Retro (15 February 2023). "Sugababes tease new material: 'We definitely have plans'".
  11. Geraghty, Hollie (29 November 2022). "Sugababes announce one-off show at London's O2 Arena for 2023". NME.
  12. Cragg, Michael (16 September 2023). "'We had to reclaim what was rightfully ours': the triumphant return of the Sugababes". The Guardian. Retrieved 16 September 2023.
  13. Seeberg, Lea Dzifa (23 July 2023). "Sugababes at the O2 tickets, set list & more as group reunites in London". MyLondon.
  14. "Sugababes' Keisha Buchanan says harshness in music industry has been 'gut-wrenching'". The Independent. 2 September 2023.
  15. "MIDNIGHT". Instagram. Retrieved 14 September 2023.
  16. "When the Rain Comes – Sugababes". Spotify. Retrieved 14 September 2023.
  17. "When the Rain Comes – Sugababes – Lyrics". Genius. Retrieved 14 September 2023.
  18. "Out November 3: When The Rain Comes, the new single from Sugababes (@Sugababes), is available to pre-order on CD and 7" vinyl!". X. 15 September 2023. Retrieved 15 September 2023.
  19. "The age of the 'has been' is over, we're finally giving legacy acts like Sugababes what they deserve". i. 15 September 2023. Retrieved 15 September 2023.
  20. "Sugababes are teasing the brand new single, "When the Rain Comes"". The Line of Best Fit. Retrieved 14 September 2023.
  21. "Sugababes to release new song When The Rain Comes tomorrow". Official Charts Company. 14 September 2023. Retrieved 14 September 2023.
  22. "New Releases: Demi Lovato, Sugababes, Diddy, Mitksi and more". Official Charts Company. 14 September 2023. Retrieved 14 September 2023.
  23. "Sugababes serve up hits, deep cuts and new music for one night only at The O2". Retro Pop Magazine. 16 September 2023. Retrieved 16 September 2023.
  24. "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved 22 September 2023.
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