WildBrain CPLG

WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a brand licensing agency founded in 1974.[1] Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has recently expanded its global reach by opening new offices in Toronto[2] and Japan.

WildBrain CPLG
FormerlyCopyright Promotions Licensing Group (1974–2020)
TypeSubsidiary
CPLG
FoundedMarch 4, 1974 (1974-03-04)
Headquarters,
England
ParentWildBrain
Websitecplg.com
The evolution of WildBrain
1968FilmFair is founded
1971DIC Audiovisuel is founded
1974CPLG is founded
1976CINAR and Colossal Pictures are founded
1982DIC Enterprises is founded
1984Ragdoll Productions is founded
1987DIC Audiovisuel closes
1988Studio B Productions is founded
1992Epitome Pictures is founded
1993DIC Enterprises becomes DIC Entertainment
1994Wild Brain and Red Rover Studios are founded
1995Platinum Disc Corporation is founded
1996CINAR buys FilmFair's library
1997Decode Entertainment is founded
1999Wild Brain absorbs Colossal Pictures' employees
2002Nerd Corps Entertainment is founded
2004Halifax Film Company is founded and CINAR rebrands as Cookie Jar Group
2005Platinum Disc Corporation rebrands as Echo Bridge Home Entertainment
2006Decode and Halifax Film merge as DHX Media, DIC acquires CPLG, and Ragdoll Worldwide is formed with BBC Worldwide
2007DHX Media buys Studio B Productions and Wild Brain becomes Wildbrain Entertainment
2008Cookie Jar Group absorbs DIC and House of Cool absorbs Red Rover Studios
2010DHX Media buys Wildbrain Entertainment
2011Decode Entertainment closes
2012DHX Media buys Cookie Jar Group
2013DHX Media buys Ragdoll Worldwide
2014DHX Media buys Epitome Pictures, Nerd Corps, and Echo Bridge Home Entertainment and Cookie Jar Group is absorbed
2016The WildBrain multi-channel network launches and Studio B and Nerd Corps merge as DHX Studios
2017Wildbrain Entertainment closes and DHX Media buys Peanuts Worldwide and Strawberry Shortcake
2018Halifax Film becomes Island of Misfits
2019DHX Media rebrands as WildBrain, Epitome Pictures closes, and the WildBrain MCN becomes WildBrain Spark
2020CPLG becomes WildBrain CPLG
2023WildBrain acquires House of Cool

History

Private licensing company (1974–2006)

Original logo used until 2020.

CPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included Elvis,[3] Spider-Man, Peanuts, World Wide Wrestling, Bob the Builder, Sesame Street, LazyTown, Star Trek, Felix the Cat, and Where's Waldo. England Rugby, England football, England Cricket as well as St Andrews Links and World Rally Championship are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.

In 2006, CPLG was acquired by DIC Entertainment, which in turn, merged with Cookie Jar Group in 2008.[4] The merger between Cookie Jar Group and DIC Entertainment was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity with DIC. The total value of the deal was $87.6 million.[5]

DHX Media/WildBrain Subsidiary (2012–present)

In October 2012, CPLG's parent company, Cookie Jar Group, was acquired by fellow Canadian media company DHX Media (today WildBrain), with ownership of CPLG shifting to that company.

In 2020, after the rebranding of DHX to WildBrain, CPLG was renamed WildBrain CPLG.

References

  1. Hoovers Copyright Promotions Licensing Group, LTD http://www.hoovers.com/The-Copyright-Promotions-Licensing-Group-Ltd/--HD__ysjjkryty,src__global--/free-co-dnb_factsheet.xhtml
  2. CPLG.com"CPLG: News: CPLG opens office in Canada". Archived from the original on 2009-05-31. Retrieved 2009-04-17. Dec 8, 2008
  3. Licensing.biz "CPLG signs Elvis" http://www.licensing.biz/news/420/CPLG-signs-Elvis Archived 2011-07-06 at the Wayback Machine
  4. KidScreen.com "Cookie Jar Filling up and Cutting Back on Overlap" http://www.kidscreen.com/articles/magazine/20080901/cookie.html?word=cookie&word=jar&word=group&word=cplg Sept 1, 2008
  5. Marketwire.com "Cookie Jar and DIC Entertainment to Merge, Creating Independent Global Children's Entertainment and Education Powerhouse" http://www.marketwire.com/press-release/Cookie-Jar-Entertainment-Inc-871279.html June 20, 2008
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.