XL Cola

XL Cola was a cola-flavoured soft drink produced in Sweden.

XL Cola
Typesoft drink
ManufacturerFalcon Brewery
Country of origin Sweden
Introduced1985 (1985)
Discontinued2000s
Colourbrown
Flavourcola
VariantsXL Cola Light
Related productsApotekarnes Cola
Cuba Cola
Kitty Kola

XL Cola was introduced by Falcon Brewery in 1985, including the slogan "Extra Large Taste",[1] as a competitor for the Swedish customers of Coca-Cola who didn't like the New Coke.

In 1996, Falcon Brewery was taken over by Carlsberg Group and in 2006 the trademark XL Cola was also taken over by Carlsberg Sweden.[1] The trademark also contains an image mark, the letters XL over narrow stripes and the word Cola in smaller letters.[2][3] The brand is not manufactured at present (2015), probably because Carlsberg owns the Swedish license for Pepsi.

See also

Sources
  1. Solid Info: Varumärke 117896, read 10 July 2015
  2. Allabolag.se: XL COLA EXTRA LARGE TASTE, read 10 July 2015
  3. Image at Canmuseum: XL-Cola-330mL-Sweden, read 11 July 2015


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