Xperia Play

The device was said to feature games graphically within the range of similar portable devices[8] and plays these games via an application known as PlayStation Mobile. It changes the interface of the device from that of a phone to the XrossMediaBar, closely resembling that of the PlayStation Portable.[3][4] A dedicated section in Google Play specifically for games for the system allowing users to download games on the go is also added.[9][13] Titles shown off internally on the device include PSP games, such as God of War and LittleBigPlanet, as well as older PlayStation games; there were also plans for future games incorporating augmented reality similar to Invizimals.[9] The prices of the games were expected to be under US$10, considerably lower than the PlayStation Portable's price range of less than US$40 per game.[14]

Reports of a PlayStation smartphone have existed as early as 2006 when Sony Computer Entertainment filed a patent for a PlayStation Phone.[15] Rumors of such a device resurfaced again in 2007 when a Sony Ericsson executive announced that they were developing a device for gaming, and plans to use the XrossMediaBar in its devices.[16] In June 2007, head of Sony Computer Entertainment Europe, David Reeves, denied the existence of such a device saying that he had no knowledge of such a device being developed.[17] During the 2007 Games Convention, Peter Ahnegard, an executive at Sony Ericsson, further fueled rumors of a PlayStation Phone, when asked about the device he said that "It's obviously something that we're looking at but right now I can't really comment".[18]

In the early 2008, the official Sony Magazine reported that "a new PSP-style phone is apparently in development".[19] In early 2009, it was reported that plans for a PlayStation Phone has been cancelled as Sony were unwilling to license the PlayStation brand to Sony Ericsson unless Sony would produce the handset independently. This subsequently prompted a fallout between Sony and Sony Ericsson.[20] In May 2009, rumors of such a device arose once again when then head of Sony Ericsson, Hideki Komiyama, told the Financial Times in an interview that as part of his recovery plan for Sony Ericsson, he would like to combine the PlayStation brand with their phones similar to how they had created the Walkman and Cyber-shot lines of mobile phones.[21] In June 2009, The Nikkei reported that Sony Ericsson were developing a "cellphone-game gear hybrid" as a competitor to Apple's iPhone, combining the functionality of a mobile phone and a handheld gaming device.[22]

In early 2010, the Wall Street Journal reported that Sony was getting ready to release a smartphone able to download and play video games.[23] The first solid details about the phone came via Engadget in August 2010, reporting many leaked details about the device including that it runs Android, it is a sliding phone with a button configuration similar to the PSP Go, with some technical specifications.[9] Pictures of the device were leaked to the internet when Engadget released pictures of a prototype running Android 2.2, a PSP Go like form factor with a touch pad and microSD card support.[8] Several sites however, have questioned the legitimacy of the images of the device in question, though Engadget has rebuked these theories and shown their proven track record of leaked devices which include the iPad, 2010 MacBook Air and the Nexus One.[11] More images of the device were released by Engadget on October 29, 2010, showing the device running Android 2.2 Froyo and showing its model as "Zeus", it adds that there are several of these devices in internal testing stages with at least one device running Android 2.3 Gingerbread.[24] A video showing the device in the wild in Greece was leaked on December 1, 2010. It showed the device running Android 2.3, and reported that the device's final name would be the Sony Ericsson Z1 though this has not been confirmed by multiple sources.[25]

Two days later, more videos were leaked. They were far clearer, showing the device clearly, with a "PlayStation" icon on the phone which displays a XrossMediaBar-themed interface when selected.[26] On January 5, 2011, Engadget published more photos of what seems to be the final design for the device as it bears both the PlayStation and Xperia brands which weren't on the prototypes.[1] The day after, several other clearer photos and videos of the device was leaked revealing what seems to be its final design, specs, and its benchmark score of 59.1 frames per second.[3][4] On January 10, 2011, a video showing the device playing original PlayStation games was released. Though it is unclear whether the games were being played through official software or an emulator of the original PlayStation console.[27] On January 12, 2011, a Chinese website released pictures of what looked like the device disassembled with the parts spread out and the casing removed.[28]

The handset in the closed position

On February 6, 2011, Sony Ericsson created an event for the Xperia Play on their Facebook page.

In late January or early February, a shortened version of an advert made for airing during the Super Bowl was leaked on several websites. On February 6, 2011, the device was officially announced with the broadcast of the version of this ad.[29] On February 13, 2011, more details were released by Sony Ericsson.

The phone was initially announced as having a March 2011 release timeframe.[7] However, the final release date slipped into April 1, 2011, when the device was released in the UK,[30] Ireland[31] and Spain.[32] On April 28, 2011, it was launched in Canada, exclusively to Rogers.[33] The US launch was officially scheduled for Spring 2011, and while a time frame of mid-April was initially given,[34] the device's launch was pushed back to May 26.[35] In Indonesia, the device was launched on XL Axiatta network on July 29, 2011. On September 18, 2011, the Xperia Play 4G was released for AT&T, it features HSPA+ for faster speeds and it comes in a Stealth Blue color.[36] In the US, the Xperia Play was initially available only on the Verizon network,[7] until the release of the Xperia Play 4G on AT&T.[36] In Mexico it was available through Telcel.[37] In the UK, carriers O₂, Vodafone, Orange, T-Mobile and Three have confirmed that they were to stock the handset.[38] In Canada, the device was carried exclusively by Rogers Wireless.[39]