Zee Cinema (Canadian TV channel)
Zee Cinema is a Canadian Category B Hindi language specialty channel and is owned by Ethnic Channels Group.
 Zee Cinema logo | |
| Country | Canada |
|---|---|
| Broadcast area | National |
| Headquarters | Toronto, Ontario |
| Programming | |
| Picture format | 480i (SDTV) |
| Ownership | |
| Owner | Ethnic Channels Group (name licensed by Zee Entertainment Enterprises) |
| Sister channels | Zee TV Canada |
| History | |
| Launched | September 2, 2006 |
| Links | |
| Website | Zee Cinema |
Zee Cinema broadcasts programming primarily from the library of Zee Cinema a Bollywood film channel from India. Programming includes classic and contemporary films and film-related television series.
History
On March 2, 2012, Ethnic Channels Group was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Bollywood SD – Hindi Movie Channel, described as "a national, niche third-language ethnic specialty Category B service devoted predominantly to Hindi movies and targeted to the Hindi-speaking community in Canada."[1]
Previous to Bollywood SD – Hindi Movie Channel launching, the Zee Cinema brand existed in Canada since 2005 through a partnership with Asian Television Network and a subsidiary of Zee Entertainment Enterprises, who launched a Canadian version of Zee Cinema called ATN Zee Cinema.[2]
ATN Zee Cinema was renamed ATN Movies OK on July 25, 2012. That same month after the rebrand, Bollywood SD – Hindi Movie Channel was launched as Zee Cinema through a newly formed licensing partnership between Ethnic Channels Group and a subsidiary of Zee Entertainment Enterprises.[3]
References
- Broadcasting Decision CRTC 2012-129 CRTC 2012-03-02
- ATN launches four more digital television channels and acquires more cricket ATN press release
- Ethnic Channels Group to distribute Zee Cinema in Canada IndianTelevision.com 2012-08-08