Zig (album)

Zig is the upcoming fifth studio album by American singer-songwriter Poppy, set for release on October 27, 2023, through Sumerian Records.

Zig
Studio album by
Poppy
ReleasedOctober 27, 2023 (2023-10-27)
Length29:07
LabelSumerian
ProducerAli Payami
Poppy chronology
Stagger
(2022)		 Zig
(2023)
Singles from Zig
  1. "Church Outfit"
    Released: April 4, 2023
  2. "Knockoff"
    Released: July 19, 2023
  3. "Motorbike"
    Released: September 12, 2023
  4. "Hard"
    Released: October 20, 2023

Background

In a December 2022 interview with Revolver, Poppy revealed that she was working on her fifth studio album.[1] In March 2023, she announced a new single called "Church Outfit", which was released on April 4.[2][3][4] The single marked her return to Sumerian Records following a short signing with Republic Records for her fifth EP Stagger (2022).[5][6][7][8] On July 19, 2023, Poppy released the single, "Knockoff", and announced the album, Zig for release on October 27, 2023.[9][10] Following the announcement, the album was immediately made available for pre-order.[11] The album's tenth track, "Motorbike", was released as its third single on September 12 after being previously leaked online.[12][13] "Hard" was released as its fourth and final pre-release single on October 20, with Poppy having performed it live prior.[14]

Recording and conception

Poppy made over 40 songs for Zig, though just 11 made the final tracklist.[15] She primarily worked with Simon Wilcox and Ali Payami, the latter of which produced all of the album's singles.[11] The songwriting was organized into four different journals, based on the idea of the song. Poppy said of the album's conception, "I'll come in with a skeleton and we piece it together. I feel the need to make sense of my own code, in an effort to understand myself."

The singles that have been released thus far have been labeled as dark pop.[16] Sumerian Records describes the final track on the album, "Prove It", as switching between "unfettered and vulnerable" to "double speed, fuzzed-up, distorted screaming."[15]

Promotion

In 2023, Poppy and Pvris co-headlined the Godless/Goddess Tour,[17] where Poppy premiered the album's third track "Hard" prior to its release.

In September 2023, Poppy announced that she would be embarking on the 2024 Zig Tour to support the album, revealing UK dates for February.[18][19] On the same day, she was revealed as a support act for the Bad Omens tour Concrete Forever.[19]

Track listing
Zig track listing
No.TitleWriter(s)Length
1."Church Outfit"
1:54
2."Knockoff"
3:04
3."Hard"
  • Pereira
  • Wilcox
  • Payami
2:26
4."What It Becomes" 3:38
5."Flicker" 2:22
6."1s + 0s" 3:16
7."Zig" 2:28
8."Linger" 3:16
9."The Attic" 3:24
10."Motorbike"
  • Pereira
  • Wilcox
  • Payami
2:26
11."Prove It" 2:15
Total length:29:07

References
  1. Madden, Emma (December 23, 2022). ""I Was Internally Dying": Poppy Speaks Up and Breaks Free". Revolver. Retrieved July 19, 2023.
  2. Brooks, Dave (April 4, 2023). "Poppy Returns to Sumerian Records, Drops New Single 'Church Outfit'". Billboard. Retrieved July 30, 2023.
  3. Pilley, Max (April 4, 2023). "Poppy returns with new single 'Church Outfit'". DIY. Retrieved July 30, 2023.
  4. Duran, Anagricel (March 28, 2023). "Poppy shares release date for new single 'Church Outfit'". NME. Retrieved April 4, 2023.
  5. Brooks, Dave (April 4, 2023). "Poppy Returns to Sumerian Records, Drops New Single 'Church Outfit'". Billboard. Retrieved April 4, 2023.
  6. Pilley, Max (April 4, 2023). "Poppy returns with new single 'Church Outfit'". DIY. Retrieved April 4, 2023.
  7. Carter, Emily (April 4, 2023). "Watch the video for Poppy's killer new single, Church Outfit". Kerrang!. Retrieved April 4, 2023.
  8. Taylor, Sam (April 4, 2023). "Poppy has released a new single, 'Church Outfit'". Upset Magazine. Retrieved April 4, 2023.
  9. Mier, Tomás (July 19, 2023). "Poppy Drops 'Knockoff,' Announces Album 'Zig'". Rolling Stone. Retrieved July 19, 2023.
  10. Navidson, Will (July 19, 2023). "Hear Poppy yearn for "that real shit" on dark new song "Knockoff"". Revolver. Retrieved July 19, 2023.
  11. Poppy (2023-10-27), Zig by Poppy, retrieved 2023-07-19
  12. Carter, Emily (September 12, 2023). "Watch the video for Poppy's new single, Motorbike". Kerrang!. Retrieved September 12, 2023.
  13. Enis, Eli (September 12, 2023). "See Poppy's high-octane video for new song "Motorbike"". Revolver. Retrieved September 12, 2023.
  14. Stickler, Jon. "Poppy Posts New Single Hard - Stereoboard". Stereoboard.com. Retrieved 2023-10-20.
  15. "Poppy". Sumerian Merch. Retrieved 2023-10-21.
  16. Mier, Tomás (July 19, 2023). "Poppy Wants That Real S-t on 'Knockoff'". Rolling Stone. Retrieved July 19, 2023.
  17. "Poppy and PVRIS unveil The Godless/Goddess co-headline tour". Kerrang!. 2023-04-05. Retrieved 2023-09-20.
  18. Johnson, Laura (2023-09-20). "Poppy Announces Zig UK Tour For February". Stereoboard. Retrieved 2023-09-20.
  19. "Poppy announces UK headline dates, and European shows supporting Bad…". Kerrang!. 2023-09-20. Retrieved 2023-09-20.
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