Oral-B

Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, California.[1][2][3][4]

Oral-B
Product typeOral hygiene
OwnerProcter & Gamble
CountryUnited States
IntroducedJanuary 13, 1950 (1950-01-13)
MarketsWorldwide
Previous ownersThe Gillette Company
Websiteoralb.com
The logo of Oral-B used from 1965 to 1980
Oral-B toothbrushes and floss

History

Dr. Robert W. Hutson (1920–2001),[5][6] owner of a periodontal practice in San Jose,[6][7] began designing a toothbrush in the 1940s.[6] By 1949, he discovered that thin, round-ended, nylon filaments would be gentle on the gums yet effective for cleaning teeth.[6][7] Hutson patented a toothbrush in 1950. The application for a design patent for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Design Patent No. 160,604 was granted on October 24 the same year.[8] In 1958, he was granted a utility patent for a "mouthbrush" having fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design.[9] He claimed in his application that this brush was less abrasive to tooth enamel, better for massaging the gums, and more effective at picking up tooth powder than other brushes available at the time, which had coarse, angle-cut bristles.

The toothbrushes were made by the Owens Brush Company. The partners placed a $10,000 order for brushes and hired the first two sales people. In order to create demand for new brushes, the sales team devoted almost all of their time to communicating with dentists, passing samples and outreach work. The result of these efforts has been a steady increase in the number of orders. The next successful step was the decision to participate in the conventions and conferences of dentists held in the state of California.

He also created the Oral-B brand name. The first product was known as the "Oral-B 60",[10] because it had 60 tufts.[11] Other sizes were made with differing numbers of tufts and corresponding names.[6] Hutson sold his toothbrush business in the 1960s, and continued his San Jose periodontal practice.[6][12][13][14][15]

Oral-B became part of the Gillette group in 1984.[16] Braun, also part of the Gillette group at that time, started to use the Oral-B brand for electric toothbrushes. Oral-B has been part of the Procter & Gamble company since 2006.[17] A company representative has stated that the "B" in Oral-B stands for "brush".[18]

In 2013, Colombian singer Shakira was chosen as the brand ambassador and spokesperson for the 3D White property.[19]

Innovations
  • 1991: Bristle color fades with wear (Indicator toothbrush, Edison Awards winner)[20][21][22][23][24]
  • 1996: IDEO begins design of Oral-B for kids[25][26][27][28]
  • 1998: Angled bristles (CrossAction toothbrush)[20]
  • February 1999: Oral-B CrossAction toothbrush with Criss-Cross bristles for simultaneous brushing in two opposite directions.
  • 2010: Oral-B Triumph 5000 enters the international market, equipped with touch, sound and light indicators that notify of the need to change the nozzle. The British Dental Health Foundation names the Triumph 5000 as the platinum leader in plaque removal.[29]
  • 2012: Oral-B Trizone 1000 electric toothbrush with brush head shape and brushing technique similar to a manual brush.
  • 2014: the first toothbrush with Bluetooth 4.0 Oral-B SmartSeries technology.
  • 2017: New version of the battery, holds a charge 2 times longer and charges 2 times faster.
  • 2019: Genius X toothbrush with artificial intelligence.

See also

References
  1. Davis, E.L.; Joynt, R.B.; Wieczkowski, G.; Laura, J.C. (September 1989). "Bond durability between dentinal bonding agents and tooth structure" (PDF). The Journal of Prosthetic Dentistry. 62 (3): 253–256. doi:10.1016/0022-3913(89)90326-0. Retrieved 16 July 2022.
  2. Saghiri, Mohammad Ali; Asatourian, Armen; Saghiri, Ali Mohammad; Samadi, Fatereh; Morgano, Steven M. (30 September 2020). "Dental Plaque Removal Ability of Different Power Toothbrushes by Using a Three-Dimensional Study Model". Korean Academy of Preventive Dentistry (3): 105–110. doi:10.15236/ijcpd.2020.16.3.105. Retrieved 16 July 2022.
  3. "Oral B Laboratories World Headquarters". Monarch Carpet, Drapery & Upholstery. Retrieved 16 July 2022.
  4. "History of Redwood City". localhistory. Retrieved 16 July 2022.
  5. "Robert W Hutson, Born 06/20/1919 in California". california birth index .org. Retrieved 16 July 2022.
  6. Hall, Carl (26 May 2001). "Dr. Robert W. Hutson – Oral B originator [obituary]". San Francisco Chronicle. Archived from the original on 28 July 2014. Retrieved 27 July 2014.
  7. "Robert W. Hutson; Dentist Designed Oral-B Toothbrush". Los Angeles Times. 30 May 2001. Retrieved 16 July 2022.
  8. US patent D160604 http://www.google.com/patents/USD160604 Archived 2014-09-11 at the Wayback Machine.
  9. US patent 2845649 http://www.google.com/patents/US2845649 Archived 2014-09-11 at the Wayback Machine
  10. Snow, Maryly. "Oral-B 60". International Toothbrush Collection. Retrieved 16 July 2022. Name comes from 60 tufts
  11. "About us: History of Oral-B". oralb.com. Archived from the original on 2010-08-23. Retrieved 2011-11-01.
  12. "Oral-B Company Profile". Datanyze. Retrieved 16 July 2022.
  13. Lazarus, George (1993-11-03). "ORAL-B LOSES ITS BITE IN TOOTHBRUSH RACE". Chicago Tribune. Archived from the original on 2 October 2018. Retrieved 16 July 2022.
  14. "products". Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  15. "How to Select a Toothbrush". Convention of Ideas. Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  16. Bailey, Steve; Aoki, Naomi (28 January 2005). "P&G to buy Gillette for $55b: Latest in string of deals for old-line Hub firms". The Boston Globe. Archived from the original on 2014-10-16.
  17. "About Oral-B". oralb.co.uk. Archived from the original on 2012-01-25. Retrieved 2011-10-30.
  18. "What is the origin of the brand names Saran Wrap and Oral B?". Archived from the original on 2012-01-21. Retrieved 2012-01-10.
  19. "Shakira Named New Global Ambassador Across the Worldwide 3D White Collection from Oral-B and Crest". P&G News. Archived from the original on 2017-09-25. Retrieved 2017-09-25.
  20. "Oral-B". Procter & Gamble (Hong Kong). Archived from the original on 8 August 2014. Retrieved 31 July 2014.
  21. US 4802255, Breuer, Miklos M. & Hanak, Joseph A., "Novel brush filaments", published 7 February 1989, filed 10 August 1987. Granted to Gillette Canada. http://www.google.com/patents/US4802255 Archived 2014-09-11 at the Wayback Machine
  22. "Oral-B ADVANTAGE toothbrush with Micro-Textured Bristles". Product News. Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  23. "Specialty Toothbrushes". Convention of Ideas. Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  24. "Oral-b Dental Floss With Fluoride 510(k) FDA Premarket Notification K925409 ORAL-B LABORATORIES". fda.gov. Retrieved 16 July 2022.
  25. Tom Kelley (IDEO) (June 24, 2011). "Field Observations with Fresh Eyes". Entrepreneurship.org. YouTube. Retrieved 16 July 2022.
  26. "Children's toothbrushes". Design Thinking Seminar. Summer 2022. Retrieved 16 July 2022.
  27. "IDEO's Human Centered Design Process: How to Make Things People Love". UserTesting. Retrieved 16 July 2022.
  28. "Field Observations with Fresh Eyes" (PDF). eCorner. Stanford. November 12, 2008. Retrieved 16 July 2022.
  29. "Лучшие электрические щетки мира". www.startsmile.ru. Archived from the original on 2022-02-11. Retrieved 2022-02-11.
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