Metacritic

Metacritic has been used by businesses to predict future sales. In 2007, Nick Wingfield of The Wall Street Journal wrote that Metacritic "influence[s] the sales of games and the stocks of video game publishers". He explains its influence as coming from the higher cost of buying video games than music or movie tickets. Many executives say that low scores "can hurt the long-term sales potential". Wingfield wrote that Wall Street pays attention to Metacritic and GameRankings because the sites typically post scores before sales data are publicly available, citing the respective rapid rise and fall in company values after BioShock and Spider-Man 3 were released.[5] In an interview with The Guardian, Marc Doyle cited two major publishers that "conducted comprehensive statistical surveys through which they've been able to draw a correlation between high metascores and stronger sales" in certain genres. He claimed that an increasing number of businesses and financial analysts use Metacritic as "an early indicator of a game's potential sales and, by extension, the publisher's stock price".[9] However, a 2015 study analyzing over 88 Xbox 360 and 80 PS3 games from 2012 found that Metacritic scores did not impact actual sales.[10]

Controversially, the website has been used by game publishers as a means of determining whether a game's developer receives additional royalties. One notable example is the 2010 game Fallout: New Vegas, which received an average Metascore of 84 that fell one short of the 85 points required by Bethesda, the game's publisher. As a result, its developer, Obsidian Entertainment, received no additional bonus. Columnists took issue with the company's use of Metacritic, with one suggesting that this makes game critics ultimately accountable for deciding the developer's profits and another pointing out that a Metascore of 84 is not significantly lower than 85. The latter also pointed out the impressive sales of five million sold units and US$300 million in revenue, and also noted a series of Obsidian's layoffs in 2011 and 2012.[11][12]

The website has also been used by columnists and commentators as a general reference for critical reception,[13] and by publishers as a tool of improving their products. Along with other executives, in 2008, John Riccitiello, then CEO of Electronic Arts, showed Wall Street analysts a chart illustrating a downward trend in the average critical ratings of the company's games. He took the ratings seriously and stressed the need for the company to bounce back.[14] Also in 2008, Microsoft used Metacritic averages to delist underperforming Xbox Live Arcade games.[15][16]

Metacritic has been criticized for converting all scoring systems into a single quantitative percentage-based scale. For example, an "A" score equates to the value of 100, an "F" the value of zero, and a "B−" the value of 67.[9] Joe Dodson, former editor at Game Revolution, criticized Metacritic and similar sites for turning reviews into scores that he found to be too low.[5] Doyle defended the grading system, believing that every scale should be converted directly to that of the website, with its lowest possible score being 0 and the highest 100.[9] Further criticism was directed to the website's refusal to publicize how it aggregates scores.[10]

According to Doyle, publishers often try to persuade him to exclude reviews they feel are unfair, but he said that once a publication is included, he refuses to omit any of its reviews.[5] A Washington Post review of Uncharted 4 was assigned with a rating of 40/100 by Metacritic; this was the only negative review of the game.[34] Readers who disapproved of the review petitioned Metacritic to remove the Post as a trusted source.[35] As a result of its perceived negative influence on the industry, several reviewing sites, including Kotaku and Eurogamer, have dropped numerical reviews that would appear in Metacritic, instead favoring a qualitative assessment of a game.[36][37] Kotaku also highlighted a practice alleged to be used by some publishers who use Metacritic scores as a way to leverage more favorable terms for the publisher or deny developers bonuses should they not reach a certain score. Doyle countered this by saying "Metacritic has absolutely nothing to do with how the industry uses our numbers... Metacritic has always been about educating the gamer. We're using product reviews as a tool to help them make the most of their time and money."[38]

Metacritic has also been criticized for how it handles banning users and their reviews, with no notice or formal process for appeal.[39] Critics and developers have pointed out that a product can suffer from rating manipulation by users, as by garnering low ratings that purposely damage its reputation or by receiving high ratings from throwaway accounts to make it appear more popular than it actually is.[40][41] Signal Studios president and creative director Douglas Albright described the website as having no standards.[42] In July 2020, Metacritic added a 36-hour waiting period for user reviews to be posted for video games at launch in an effort to reduce user score review-bombing during that period by users that haven't or barely played the game during a period when most players haven't finished the game.[43]

Some have noted that Metacritic scores for modern video games may not be accurately reflective of a game's state in the future due to post release updates and patches as well as most press reviews of games taking place around its launch. For example, the metascore for MediEvil (2019) was mixed mainly due to performance issues around the time of the games launch. However these issues were later fixed in post-release patches that make the game run smoothly which would have led to a higher metascore in its current state.[44] Another example is online games such as Final Fantasy XIV Online and Warframe which received mixed scores initially but later became more well received following improvements made after launch.[45]