Pimp My Ride

This show picks young vehicle owners and drivers from Los Angeles or elsewhere in Southern California. An episode of Pimp My Ride generally begins with the participant showing his or her vehicle, and convincing MTV that it needs to be "pimped". After this segment, the host (normally rapper Xzibit, but there are occasionally guest hosts such as Chamillionaire) shows up at the participant's house, takes a look at the car himself, makes wisecracks about the particular things that are wrong with it, and promises the owner a complete makeover of the vehicle.

After examining the car, Xzibit takes it to a custom body shop (West Coast Customs (WCC), in Corona, California, in Seasons 1–4; replaced by Galpin Auto Sports (GAS) starting Season 5), where the shop team generally replaces most of the components and rebuilds the interior and exterior from scratch.

Each car is a custom "pimp", tailored to the personalities and interests of the owners. For example, a Need for Speed: Underground fan had his car painted to look like one specially customized in the Need for Speed video game series, while a bowler had a ball spinner installed in his trunk, a badminton player had a badminton net installed in the back of his Dodge Caravan, and a surfer got a clothes dryer in the back of his Volkswagen Type 2. Work usually includes new paint, accessories, chrome, tires, and rims, and internal electronics (DVD players, video games, large TFT screens, and other cutting-edge accessories). Most changes are only cosmetic, and mechanical work is generally only done to enable the car to run; the show has replaced entire engines with new engines. Both WCC and GAS are well known for putting their own whimsical touches in their work, such as the aforementioned tumble-dryer, or an electrical fireplace in this trunk of another vehicle.

At the end of the show, the car is revealed to its owner, as well as all the details of the renovation and the custom features; in addition, the participant is usually given a gift somehow related to the car or the owner's hobby.

On three occasions – all season finales – the show did not "pimp" the original automobile.

• In the final episode of season 1, the car to be pimped was actually two-halves of Ford Escorts welded together to make one car, a "cut and shut" job, and was declared unsafe.
• In the final episode of season 2, the participant was studying to be an auto mechanic, and WCC decided to let him "pimp" his car as a study project.
• In the final episode of season 5, Xzibit felt that the owner's car, a Nissan Pulsar, was not worth fixing, as heat from the car's engine and battery fluid was leaking into the cab, creating a fire hazard.

In all these instances, the vehicles of the participants were replaced with brand new cars, with extensive modifications made to customize each new car for the owner.

Pimp My Ride was one of MTV's most popular shows with nearly all of its worldwide viewers, and also in the U.S., where it ranked second only to The Real World.

Canada's music network, MuchMusic, aired the show until MTV Networks signed a deal with CTV, which resulted in MuchMusic losing their rights to MTV programs. MuchMusic's French-language sister station, MusiquePlus, aired the show subtitled in French under the title Pimp mon char ("char" is Quebec French slang for "car"). The show would eventually re-air on Much in the Summer of 2008, showing the later seasons.

Pimp My Ride was broadcast in Arab countries on both MTV Arabia and MBC Action.

In 2012, MTV Southeast Asia aired the very first episode of Pimp My Ride Malaysia, which is sponsored by Celcom Axiata under its Xpax’s Whatchuwant? campaign, giving Xpax customers a chance to have their vehicles worked on by MTV, hosted by Altimet and Herrera.

Several participants who appeared on seasons 4 and 6 of Pimp My Ride later stated that elements of the show were either exaggerated or faked. The houses where Xzibit would surprise contestants with the news they were selected were often rented by MTV. The initial poor condition of some of the vehicles was staged to look worse, including the removal of paint, trash in the interior, and bumpers loosened to the point of falling off. Some features added during filming were removed immediately afterwards due to potential issues with local and state traffic laws, and the participants interviewed by The Huffington Post recalled multiple takes were needed to film their reactions during the final reveal. Some were coached to express more amazement and enthusiasm between takes. The overhaul process, which appeared on the show to only last a few days or weeks, actually lasted 6–7 months.[2]

Many, if not all, of the participants were hit with tax bills, ranging from several hundred to thousands of dollars by the IRS and the California Franchise Tax Board. Reason being, the goods provided to customize the cars were legally classified as game show winnings, and thus subject to taxation as income for their fair market value. This came as a surprise to most, who had assumed the upgraded hardware was completely free. As a result, many were forced to pay for the hefty tax bills over time, and several participants were left with no choice but to sell the vehicle to cover the tax bill. A handful of the participants who used their vehicles officially for their small businesses or travelled extensively due to their jobs were able to avoid or otherwise mitigate large tax bills by claiming the modifications as business/work expenses.

Official adaptations of Pimp My Ride, produced or co-produced by international MTV affiliates, include:

Viacom, owner of the Pimp My Ride franchise, threatened legal action against a number of small businesses in 2006 over the use of the phrase Pimp My... in business names. Pimp My Snack, a recipe-sharing website, received one such warning letter and later renamed the business to Pimp That Snack. A British lawyer specializing in copyright concerns criticized the move, stating that trademark infringement cannot apply to companies that are providing different goods and services.[10]

• Pimpmobile

• Pimp My Ride at IMDb