Star Jalsha

Star Jalsha is an Indian Bengali language general entertainment pay television channel owned by Disney Star[1] (formerly Star India), a subsidiary of The Walt Disney Company India. It broadcasts Bengali-language programming, such as family dramas, comedies, reality shows, crime shows and telefilms. It launched its own HD feed on 14 April 2016.

Star Jalsha
CountryIndia
Broadcast areaIndia
Bangladesh
HeadquartersKolkata, West Bengal, India
Programming
Language(s)Bengali
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
Ownership
OwnerDisney Star
Sister channelsDisney Star channels
History
Launched8 September 2008 (8 September 2008)
Links
WebsiteStar Jalsha on Disney+ Hotstar

History

Star Jalsha was officially launched on 8 September 2008 and was also available on www.startv.in.[2][3] This was Star India's second Bengali-language television channel after Star Ananda. In 2011, it was launched on the OSN platform in the Middle East.[4]

On 17 June 2012, during a special event Chalo Paltai, it rebranded with a new diamond star logo and graphics for the first time since its launch.[5] On 22 November 2012, the channel was launched in UK.[6]

All the shows of Star Jalsha were available on Hotstar (now Disney+ Hotstar) since 11 February 2015.

The channel launched its own high-definition feed, along with Jalsha Movies HD, on 14 April 2016.[7] They were the first Bengali-language HD channels in India.[8]

In 2018, Sagnik Ghosh became the head of the channel.[9] On 17 February 2019, during a special event called Jalsha Doshe Dosh, the channel rebranded for the second time from a white logo with red accents to a red logo with blue accents. It also introduced new coloured graphics after almost 7 years, which are not red and white in the history of the channel, but predominantly turquoise blue with the hints of golden and yellow. The serials also no longer use their own logo. Instead, they use the logo given by Star Jalsha. However, in recent past, the reality shows and events have featured their own logos in the channel with Star Jalsha's Bengali font Kohinoor Bangla.[10]

On 2 October 2021, Star Jalsha, along with other foreign television channels that did not provide clean feeds, was temporarily suspended from broadcasting in Bangladesh.[11] However, on 18 October 2021, Star Jalsha resumed broadcasts in the country with clean feed.[12]

Programming

Sister channels

Star Jalsha Movies

Star Jalsha Movies (commonly known as Jalsha Movies) is an Indian Bengali-Language movie channel owned by Disney Star. It was launched on 16 December 2012 as a sister channel of Star Jalsha.

Star Jalsha Josh

Star Jalsha Josh (or Jalsha Josh) is an upcoming Bengali language youth entertainment television channel from the broadcaster.[13] It was originally planned to be launched on 1 December 2021, but was postponed due to issues involving the implementation of the Telecom Regulatory Authority of India's New Tariff Order 2.0[14]

Reception

Within its launch after seven months, Star Jalsha became the most watched Indian Bengali-language channel in April 2009.[15]

Ratings

Week & Year BARC Viewership Ref.
Pay Rank India Rank
Week 37 of 2020 489759 10 [16]
Week 6 of 2021 428951 10 [17]
Week 51 of 2021 1458.80 10 [18]
Week 6 of 2022 1502.39 8 [19]
Week 7 of 2022 1478.66 9 [20]

References

  1. "Rising Star". Business Standard.
  2. "Star's Bengali channel from September 8". Business Standard.
  3. Dr. Paramveer Singh (5 August 2021). Indian Silver Screen. K.K. Publications. p. 110. Retrieved 3 August 2022.
  4. "1st Bengali entertainment channel, STAR Jalsha launches in the Middle East on the Pehla platform". Star TV.
  5. "Regional TV gets competitive". The Indian Express.
  6. "Star launches Bengali channel in UK". Business Standard.
  7. "Star India to back its Bengali HD launch with aggressive marketing and adequate content". Indian Television.
  8. "Star to launch HD versions of Bengali channels". Television Post.
  9. "Sagnik Ghosh to now head Star Jalsha". Exchange4media.
  10. "Star Jalsha unveils new brand identity & new 'Happy Weekend' slot". Biz Asia.
  11. Kamruzzaman, Md. (2 October 2021). "Dozens of foreign television stations in Bangladesh go black". Anadolu Agency. Retrieved 3 April 2022.
  12. "Bangladesh viewers can start viewing Star Jalsha". Bangladesh Live News. 17 October 2021. Retrieved 3 April 2022.
  13. "Disney Star India rejigs its Channel bouquet, to rebrand and add new Channels while Bindass and Star World to go off-air". MediaNews4U. 16 October 2021. Retrieved 5 June 2022.
  14. "Star defers new channel launches till further intimation". Exchange4Media. 30 November 2021. Retrieved 3 August 2022.
  15. "Star Jalsa emerges numero uno". Business Standard.
  16. "WEEK 37 - DATA: Saturday, 12th September 2020 To Friday, 18th September 2020". BARC India. Archived from the original on 24 September 2020.
  17. "WEEK 6 - DATA: Saturday, 6th February 2021 To Friday, 12th February 2021". BARC India. Archived from the original on 18 February 2021.
  18. "WEEK 51 - DATA: Saturday, 18th December 2021 To Friday, 24th December 2021". BARC India. Archived from the original on 30 December 2021.
  19. "WEEK 6 - DATA: Saturday, 5th February 2022 To Friday, 11th February 2022". BARC India.{{cite web}}: CS1 maint: url-status (link)
  20. "WEEK 7 - DATA: Saturday, 12th February 2022 To Friday, 18th February 2022". BARC India.{{cite web}}: CS1 maint: url-status (link)
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