Summer of Love

Intersection of Haight Street and Ashbury Street, the upper Haight neighborhood, San Francisco, celebrated as the central location of the Summer of Love

Inspired by Jack Kerouac's On the Road[3] (1957) and the Beat Generation of authors of the 1950s, who had flourished in the North Beach area of San Francisco, those who gathered in Haight-Ashbury during 1967 allegedly rejected the conformist and materialist values of modern life; there was an emphasis on sharing and community.[6] The Diggers established a Free Store, and Haight Ashbury Free Clinics was founded on June 7, 1967, where medical treatment was provided.[7]

The prelude to the Summer of Love was a celebration known as the Human Be-In at Golden Gate Park on January 14, 1967,[8] which was produced and organized by artist Michael Bowen.[9][10][11]

It was at this event that Timothy Leary voiced his phrase, "turn on, tune in, drop out".[12] This phrase helped shape the entire hippie counterculture, as it voiced the key ideas of 1960s rebellion. These ideas included communal living, political decentralization, and dropping out. The term "dropping out" became popular among many high school and college students, many of whom would abandon their conventional education for a summer of hippie culture.

The event was announced by the Haight-Ashbury's hippie newspaper, the San Francisco Oracle:

A new concept of celebrations beneath the human underground must emerge, become conscious, and be shared, so a revolution can be formed with a renaissance of compassion, awareness, and love, and the revelation of unity for all mankind.[13]

The gathering of approximately 30,000 at the Human Be-In helped publicize hippie fashions.[14]

The term "Summer of Love" originated with the formation of the Council for the Summer of Love during the spring of 1967 as a response to the convergence of young people on the Haight-Ashbury district. The council was composed of the Family Dog hippie commune, The Straight Theatre, The Diggers, The San Francisco Oracle, and approximately 25 other people, who sought to alleviate some of the problems anticipated from the influx of people expected during the summer. The council also assisted the Free Clinic and organized housing, food, sanitation, music and arts, along with maintaining coordination with local churches and other social groups.[15] Psychedelic poster artist Bob Schnepf was commissioned by Chet Helms to create the official Summer of Love poster, which became a lasting icon of the era.[16]

College students, high school students, and runaways began streaming into the Haight during the spring break of 1967, then John F. Shelley the Mayor of San Francisco and San Francisco Board of Supervisors,[3] determined to stop the influx of young people once schools ended for the summer, unwittingly brought additional attention to the scene, and a series of articles in the San Francisco Examiner and San Francisco Chronicle alerted the national media to the hippies' growing numbers. By spring, some Haight-Ashbury organizations including Diggers theater and about 25 residents[22] responded by forming the Council of the Summer of Love, giving the event a name.[23][24]

"You only had to walk out your door to join the fun"—Mike Lafavore[25]

The media's coverage of hippie life in the Haight-Ashbury drew the attention of youth from all over America. Hunter S. Thompson termed the district "Hashbury" in The New York Times Magazine. On February 6, 1967, Newsweek printed a four-page four-color "Dropouts on a Mission".[26] On March 17, 1967, Time magazine printed an article "Love on Haight".[26] On June 6, 1967, Newsweek printed "The Hippies are Coming".[26] The activities in the area were reported almost daily.[27]

The event was also reported by the counterculture's own media, particularly the San Francisco Oracle, the pass-around readership of which is thought to have exceeded a half-million people that summer,[28] and the Berkeley Barb.

The media's reportage of the "counterculture" included other events in California, such as the Fantasy Fair and Magic Mountain Music Festival in Marin County and the Monterey Pop Festival, both during June 1967. At Monterey, approximately 30,000 people gathered for the first day of the music festival, with the number increasing to 60,000 on the final day.[29] Additionally, media coverage of the Monterey Pop Festival facilitated the Summer of Love as large numbers of hippies traveled to California to hear favorite bands such as The Who, Grateful Dead, the Animals, Jefferson Airplane, Quicksilver Messenger Service, The Jimi Hendrix Experience, Otis Redding, The Byrds, and Big Brother and the Holding Company featuring Janis Joplin.[30]

Musician John Phillips of the band The Mamas & the Papas wrote the song "San Francisco (Be Sure to Wear Flowers in Your Hair)" for his friend Scott McKenzie. It served to promote both the Monterey Pop Festival that Phillips was helping to organize, and to popularize the flower children of San Francisco.[31] Released on May 13, 1967, the song was an instant success. By the week ending July 1, 1967, it reached number four on the Billboard Hot 100 in the United States, where it remained for four consecutive weeks.[32] Meanwhile, the song charted at number one in the United Kingdom and much of Europe. The single is purported to have sold more than 7 million copies worldwide.[33]

In Manhattan, near the Greenwich Village neighborhood, during a concert in Tompkins Square Park on Memorial Day of 1967, some police officers asked for the music's volume to be reduced.[4] In response, some people in the crowd threw various objects, and 38 arrests ensued.[4] A debate about the "threat of the hippie" ensued between Mayor John Lindsay and Police Commissioner Howard R. Leary.[4] After this event, Allan Katzman, the editor of the East Village Other, predicted that 50,000 hippies would enter the area for the summer.[4][34]

Double in size of the Tompkins Square Park concert, as many as 100,000 young people from around the world, flocked to San Francisco's Haight-Ashbury district, as well as to nearby Berkeley and to other San Francisco Bay Area cities, to join in a popularized version of the hippie culture.[35] A Free Clinic was established for free medical treatment, and a Free Store gave away basic necessities without charge to anyone who needed them.[36][37][38][39]

The Summer of Love attracted a wide range of people of various ages: teenagers and college students drawn by their peers and the allure of joining an alleged cultural utopia; middle-class vacationers; and even partying military personnel from bases within driving distance. The Haight-Ashbury could not accommodate this influx of people, and the neighborhood scene quickly deteriorated, with overcrowding, homelessness, hunger, drug problems, and crime afflicting the neighborhood.[36]

Chet Helms, Barry Fey and others who were constructing The Family Dog Denver in the summer of 1967 also held a Human Be-In, in Denver's City Park, with the goal of harnessing the Summer of Love vibe to promote Helm's new Family Dog Productions venture, which opened in September, 1967. 5,000 people attended the Be-In, with performances by bands like the Grateful Dead, Odetta and Captain Beefheart. Ken Kesey and Timothy Leary were also reportedly in attendance. As Denver native Bruce Bond states in the 2021 documentary The Tale of the Dog,[40] "It's not like the Summer of Love ended in Frisco. It just moved east, to Denver."

The "Second Summer of Love" (a term which generally refers to the summers of both 1988 and 1989) was a renaissance of acid house music and rave parties in Britain.[45] The culture supported MDMA use and some LSD use. The art had a generally psychedelic emotion reminiscent of the 1960s.[46][47][48]

During the summer of 2007, San Francisco celebrated the 40th anniversary of the Summer of Love by holding numerous events around the region, culminating on September 2, 2007, when over 150,000 people attended the 40th anniversary of the Summer of Love concert, held in Golden Gate Park in Speedway Meadows. It was produced by 2b1 Multimedia and the Council of Light.[49][50][51]

Illumination of the Conservatory of Flowers on June 21, 2017

In 2016, 2b1 Multimedia and The Council of Light, once again, began the planning for the 50th Anniversary of the Summer of Love in Golden Gate Park in San Francisco. By the beginning of 2017, the council had gathered about 25 poster artists, about 10 of whom submitted their finished art, but it was never printed. The council was also contacted by many bands and musicians who wanted to be part of this historic event, all were waiting for the date to be determined before a final commitment.[52] New rules enforced by the San Francisco Parks and Recreational Department (PRD) prohibited the council from holding a free event of the proposed size. There were many events planned for San Francisco in 2017, many of which were 50th Anniversary-themed. However, there was no free concert. The PRD later hosted an event originally called “Summer Solstice Party,” but it was later renamed “50th Anniversary of the Summer of Love” two weeks before commencement. The event had fewer than 20,000 attendees from the local Bay Area.

In frustration, producer Boots Hughston put the proposal of what was by then to be a 52nd anniversary free concert into the form of an initiative intended for the November 6, 2018, ballot.[53][54] The issue did not make the ballot; however, a more generic Proposition E provides for directing hotel tax fees to a $32 million budget for "arts and cultural organizations and projects in the city."[55]

During the summer of 2017, San Francisco celebrated the 50th anniversary of the Summer of Love by holding numerous events and art exhibitions.[56] In Liverpool, the city has staged a 50 Summers of Love festival based on the 50th anniversary of the June 1, 1967, release of the album Sgt Pepper's Lonely Hearts Club Band, by The Beatles.[57]