Puma (brand)

Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.[5] The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma.

Puma SE
TypeSocietas Europaea
Traded as
ISINDE0006969603
Industry
PredecessorSplit from Dassler Brothers Shoe Factory
Founded1948 (1948)
FounderRudolf Dassler
HeadquartersHerzogenaurach, Germany
Area served
Worldwide
Key people
Products
Revenue 6.8 billion (2021)
€0.557 billion (2019)
€0.262 billion (2019)
Total assets €4.37 billion (2019)
Total equity €1.92 billion (2019)
Owners
  • Artémis (29%)
  • Kering (9.8%)
Number of employees
14,606 (2020)
Subsidiaries
  • Cobra Golf
  • stichd[1]
  • Fuel for Fans
Websitepuma.com
Footnotes / references
[2][3][4]

Following the split, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma.[6] Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.[7]

History

Background

Christoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Franconian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf was trained as a salesman at a porcelain factory, and later in a leather trading business in Nuremberg.[8]

In 1924, Rudolf and his younger brother, Adolf, nicknamed "Adi", founded a shoe factory. They named the new business "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory) which was the only business at the time that manufactured sports shoes. The pair started their venture in their mother's laundry. At the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[9] In 1927, they moved into a separate building.

The brothers drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens won four gold medals. Business boomed; the Dasslers were selling 200,000 pairs of shoes annually before World War II.[10]

Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party; they produced boots for the Wehrmacht.[11][12] A growing rift between the brothers reached a breaking point during a 1943 Allied bomb attack. Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in. "Here are the bloody bastards again," Adi remarked, apparently referring to the Allied war planes, but Rudolf, due to his apparent insecurity, was convinced his brother meant him and his family.[13] When Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in.[9]

Split and creation of Puma

A pair of Puma lifestyle shoes

After increasingly different views of how to run the business, the brothers split the business in 1948. Rudolf moved to the other side of the Aurach River to start his own company. Adolf started his own company using a name he formed using his nickname—Adi—and the first three letters of his last name—Das—to establish Adidas. Rudolf created a new firm that he called "Ruda", from "Ru" in Rudolf and "Da" in Dassler. A few months later, Rudolf's company changed its name to Puma Schuhfabrik Rudolf Dassler.[14]

Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore.[9]

In the first football match after World War II in 1948, several members of the West Germany national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Rudolf developed a football boot with screw-in studs, called the "Super Atom" in collaboration with people, such as West Germany's national coach Sepp Herberger.[15]

Olympic presence

At the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.

At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100-metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.[10]

Puma sponsored gold medalist Tommie Smith (center) and bronze medalist John Carlos (right) showing the raised fist at the 1968 Summer Olympics

During the 1968 Olympics Black Power Salute, Puma sponsored African-American athletes Tommie Smith and John Carlos, after having won gold and bronze in the 200 meters respectively, took to the podium with their Puma Suedes in hand and bowed their heads and raised their black-gloved fists in silent protest during the playing of the national anthem, an act meant to stand up for human rights and to stand up for black Americans.[16]

A few months prior to the 1970 FIFA World Cup, Armin Dassler (Rudolf's son) and his cousin, Horst Dassler (Adi's son), sealed an agreement which was dubbed "The Pelé pact". This agreement dictated that soccer player Pelé would be out of bounds for both Adidas and Puma. However, Pelé complied with a request by Puma's representative Hans Henningsen to increase the awareness and profile of Puma after he received $120,000 to wear the Formstrips.[10] At the opening whistle of a 1970 World Cup finals match, Pelé stopped the referee with a last-second request to tie his shoelaces before kneeling down to give millions of television viewers a close-up of his Puma shoes.[17] This outraged Horst and future peace agreements were called off.

During the 1972 Summer Olympics, Puma provided shoes for the Ugandan 400 metres hurdles champion, John Akii-Bua. After Akii-Bua was forced out of Uganda by its military government, Puma employed him in Germany. Eventually Akii-Bua returned to Uganda.[18]

Puma launched the Clyde in 1973; designed for basketball player Walt "Clyde" Frazier, it gained wide popularity.[19]

Going public

Puma became a public company in 1986,[20] and thereafter was listed on the Börse München and Frankfurt Stock Exchange;[15] its first profit since the IPO was registered in 1994.[21] In May 1989, Rudolf's sons Armin and Gerd Dassler sold their 72 percent stake in Puma to Swiss business Cosa Liebermann SA.[22] The company acquired Scandinavian Tretorn Group in 2001, later sold to Authentic Brands Group in 2015.[23] For the fiscal year 2003, the company had revenue of €1.274 billion, and majority shareholder Monarchy/Regency sold its shareholdings to a broad base of institutional investors.[24]

In February 2007, Puma reported that its profits had fallen by 26% to €32.8 million ($43 million; £22 million) during the final three months of 2006. Most of the decline in profits was due to higher costs linked to its expansion; sales rose by more than a third to €480.6 million.[25] In early April, Puma's shares rose €29.25 per share, or about 10.2%, to €315.24 per share.[26] On 10 April, the French conglomerate PPR (which became Kering in 2013) announced that it had bought a 27% stake in Puma, clearing the way for a full takeover. The deal valued Puma at €5.3 billion. PPR said that it would launch a friendly takeover for Puma, worth €330 a share, once the acquisition of the smaller stake was completed. The board of Puma welcomed the move, saying it was fair and in the firm's best interests. As of July 2007, PPR owned over 60% of Puma stock.[27]

In 2008, Melody Harris-Jensbach was appointed deputy chief executive officer; designer and artist Hussein Chalayan became creative director,[28] and Puma acquired a majority stake in Chalayan's business and Hussein Chalayan.[29]

2010s

A Puma Street Yaam

In July 2011, the company completed a conversion from an Aktiengesellschaft (German public limited company) to a Societas Europaea, the European Union-wide equivalent, changing its name from Puma AG Rudolf Dassler Sport to Puma SE.[30] At the same time, Franz Koch replaced the long-serving Jochen Zeitz as the firm's chief executive officer, with Zeitz becoming chairman.[31] The company has been led by former football professional Bjørn Gulden (chief executive officer) since 1 July 2013.

In 2010, Puma acquired Cobra Golf,[32] and took over bodywear and socks company Dobotex the next year. Puma holds a 5% stake of German sports club Borussia Dortmund, and has been its supplier since 2012.[33] Puma is the main producer of enthusiast driving shoes and race suits. They are the primary producer for Formula One and NASCAR clothing, and entered a partnership with BMW, Ducati and Ferrari to make Puma-Ferrari, Puma-Ducati and Puma-BMW shoes. [34] They won the rights to sponsor the 2006 FIFA World Cup champions, the Italian national football team, making and sponsoring the clothing worn by the team. In 2014, Puma and Arsenal Football Club entered a 5-year merchandising partnership. The commercial partnership represents the biggest deal in Puma and Arsenal's history.[35] The partnership ended in 2019.

Rihanna at Fenty x Puma fashion show

Rihanna was named creative director of Puma overseeing direction of the womenswear line in December 2014.[36] Puma partnered with The Weeknd as a new Global Brand ambassador and creative collaborator.[37] In March 2018, Puma launched its venture with its ambassador Selena Gomez called "Phenom Lux''.[38][39] In 2018, Puma re-entered the basketball sneaker market for the first time in 20 years and announced Jay-Z will be the creative director for Puma Basketball. Puma last sponsored Vince Carter in 1998. They signed young basketball players Marvin Bagley III and Deandre Ayton, both of whom became the Top 2 picks of the 2018 NBA Draft.[40]

In December 2018, Puma reintroduced the RS Computer, with "RS" standing for "running system." The shoe contains technologies such as an accelerometer and Bluetooth.[41]

In September 2020, Puma signed with Brazilian footballer Neymar, and launched its winter collection with Nigerian singer Wizkid.[42] In July 2021, Puma signed with 18 athletes in India to represent the country in national and international events across sports such as hockey, shooting etc.[43] In December, the brand launched High Court, its first-ever women's basketball line, designed by creative director June Ambrose.[44] In September 2022, Puma took its metaverse dream ahead by showcasing its new sneaker NFT collection.[45]

Finances

Puma store in Hong Kong

Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. French luxury group Kering (formerly known as PPR) holds 9.8%, Kering's largest shareholder Groupe Artemis owns 29% of the share capital.[46] Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (chief executive officer).

Puma ranks as one of the top shoe brands with Adidas and Nike.[5] As of 2017, Puma SE employs more than 13,000 people worldwide and distributes its products in more than 120 countries.[47][48] The company has a few small corporate offices around the world, and four "international hubs": Assembly Row, Somerville, Massachusetts;[49] Hong Kong; Ho Chi Minh City, Vietnam; and global headquarters in Herzogenaurach, Germany.[50]

Financial data in € millions[51]
Year 2013 2014 2015 2016 2017 2018 2019 2020 2021
Revenue 2,985 2,972 3,387 3,627 4,136 4,648 5,502 5,234 6,805
Net Income 5 64 37 62 136 187 262 79 310
Assets 2,309 2,550 2,620 2,765 2,854 3,207 4,378 4,684 5,728
Employees 10,750 10,830 11,351 11,495 11,787 12,894 14,332 14,374 16,125

Sponsorships

Puma offers products for football, basketball, running, training and fitness, golf, motorsports, and athleisure. It has sponsored a number of athletes, including Pelé, Eusébio, Johan Cruyff, Diego Maradona, Lothar Matthaus, Clyde Frazier, Jim Hines, Virat Kohli, Boris Becker, Martina Navratilova, Tommie Smith, Joe Namath, Linford Christie, Colin Jackson, Heike Drechsler, and Michael Schumacher.

Austrian Cup football ball
Puma goalkeeper gloves

International footballers Neymar, Gianluigi Buffon, Sergio Agüero, Antoine Griezmann, Marco Reus, Raphael Varane, Luis Suárez, David Silva, Vincent Kompany, Christian Pulisic, Yann Sommer, Jonas Hofmann and more sport Puma football boots.[52]

For football clubs, Puma sponsors Borussia Dortmund,[33] Manchester City F.C., Barrow AFC, Olympique de Marseille, Fenerbahçe S.K., Sociedade Esportiva Palmeiras, Borussia Mönchengladbach, Lillestrøm SK, Valencia CF, AC Milan, Peñarol, US Sassuolo, Club de Fútbol Monterrey, Bengaluru FC, Chennaiyin FC, Mumbai City FC and many others. National football teams include Italy, Iceland, Switzerland, Austria, Morocco, Egypt, and Uruguay.[53] Puma is also the main sponsor of the Israel Football Association (IFA) and is currently a focus of the Palestinian Boycott, Divestment and Sanctions movement.[54] The IFA, with sponsorship from Puma and other companies, operates from settlements, as does Puma itself via its past and present licensees in Israel.[55]

In athletics (track and field), Puma sponsors the athletic associations for Brazil (CBAt),[56] Jamaica (JAAA), Cuba (FCA), The Bahamas (BAAA), Grenada (GAA), Trinidad & Tobago (NAAATT), Dominica (DAAA), Barbados (AAB), Portugal (FPAtletismo), Switzerland (Swiss Athletics), and Norway (NFIF).[57] It also has the world's fastest man, Jamaican track athlete Usain Bolt, under contract along with other track and field athletes like Andre De Grasse, Karsten Warholm, and Gianmarco Tamberi. Several world records were achieved by athletes wearing Puma shoes, such as Heinz Futterer (1954), Armin Hary (1960), Jim Hines (1976), Tommie Smith (1968), Asafa Powell (2015), and Usain Bolt (2002).[58][59]

In 2018, Puma announced its entrance back into basketball after a break of almost 20 years, and appointed Jay-Z as the division's creative director.[60] Marvin Bagley, Deandre Ayton, Zhaire Smith, and Michael Porter Jr. are the first players to join Puma's basketball roster and play in performance Puma basketball shoes.[61][62]

Puma made its partnership with netball after 28 years by sponsoring the Melbourne Vixens in 2018, and became the official apparel sponsor of New Zealand's national netball team, the Silver Ferns.[63][64] The firm sponsors Indian cricketer Virat Kohli, the former captain of the India cricket team. Golfers such as Rickie Fowler, Bryson DeChambeau and Lexi Thompson are equipped by Puma's golf brand Cobra Golf.[65][66][67]

In Formula 1, Puma equips the teams of Mercedes AMG Petronas, Scuderia Ferrari, Red Bull Racing, and Alfa Romeo.[68] It also sponsors BMW and Porsche in all of their Motorsports activities.[69] In NASCAR Puma equips Team Penske with fire suits, gloves, and shoes.

Labour practices and factory conditions

In 2000, Puma began auditing all of its suppliers on a yearly basis, and makes the results available in its sustainability reports. Since 2005, it has publicly provided a list of its suppliers.[70]

In August 2004, a joint report from the National Labor Committee and China Labor Watch stated that workers at some of Puma's Chinese factories were enduring sweatshop conditions, working up to 16.5 hours per day for about US$0.31 an hour. Puma said they would investigate the claims.[71]

In February 2012, a woman who worked for one of Puma's suppliers in Cambodia was shot during a protest over factory working conditions. Puma acknowledged the poor working conditions and said they would work to improve the situation.[72]

According to a joint report from Labour Behind the Label and Community Legal Education Centre, 30 workers fainted in November 2012 while producing clothing for Puma in China. The faintings were caused by excessive heat and alleged forced overtime.[73][74] In 2014, almost 120 workers fainted in two Cambodian clothing factories where sportswear was being produced for Puma and Adidas, due to temperatures above 100 degrees Fahrenheit (38 °C).[74][75] In March 2017, 150 workers assembling Puma products in Cambodia fainted due to thick smoke.[76]

Puma has obtained the Ethical Clothing Australia accreditation for its Australian-made products.[77] This labour-friendly accreditation applies to only a small percentage of Puma's total production.

In 2020, the Australian Strategic Policy Institute accused at least 82 major brands, including Puma, of being connected to forced Uyghur labor in Xinjiang.[78] In 2022, researchers from Nordhausen University of Applied Sciences identified cotton from Xinjiang in Puma shirts.[79]

Environmental practices

In May 2011, English newspaper The Guardian stated that Puma was the "world's first major company to put a value on its environmental impact" and that Puma "has made a commitment that within four years, half its international collections will be manufactured according to its internal sustainability standard, by using more sustainable materials such as recycled polyester, as well as ensuring its suppliers develop more sustainable materials and products."[80]

Puma is also known for boosting positive environmental practices in its supply chain through financial incentives. The supply chain finance scheme implemented links the sustainability performance of key suppliers to the costs at which they can access finance. The system won the company an "Innovation Award" in Supply Chain Finance in 2016.[81]

References

  1. Nina Nix, Chief Executive Officer of stichd (2 July 2019). "Stepping out of the shadows: our proud new brand stichd". PUMA CATch up. Retrieved 26 February 2022.
  2. "Puma FY 2019" (PDF). Retrieved 5 December 2019.
  3. "Kering Finance Puma". Archived from the original on 24 December 2018. Retrieved 20 June 2018.
  4. Puma company profile craft.co. Retrieved 5 September 2021
  5. Maguire, Lucy. "CEO Bjørn Gulden on the big Puma comeback". Vogue Business. Archived from the original on 7 February 2022. Retrieved 15 June 2022.
  6. Smit 2009, p. 31.
  7. Smit 2009, p. 33.
  8. "The History of Adidas and Puma". Newsweek. 13 April 2008. Retrieved 1 September 2015.
  9. "The Town that Sibling Rivalry Built, and Divided". Deutsche Welle – dw-world.de. 7 March 2006. Retrieved 6 November 2010.
  10. Kirschbaum, Erik (8 November 2005). "How Adidas and Puma were born". The Journal. Archived from the original on 17 January 2008. Retrieved 14 July 2008.
  11. Kuhn, Von Robert; Thiel, Thomas (3 April 2009). "Shoes and Nazi Bazookas – The Prehistory of Adidas and Puma". spiegel.de. Translated by Paul Cohen. Spiegel Gruppe. Retrieved 4 January 2020.
  12. Aneculaesei, Calin (8 September 2022). "The Nazi Origins of Adidas and Puma". historyofyesterday.com. History of Yesterday. Retrieved 8 September 2022.
  13. Smit 2009, p. 18.
  14. "History of Puma AG Rudolf Dassler Sport". FundingUniverse.com. Archived from the original on 5 June 2022. Retrieved 1 July 2022.
  15. "Puma – History". about.puma.com. Archived from the original on 5 September 2015. Retrieved 3 September 2015.
  16. "Puma Pays Homage to Tommie Smith and the Black Power Salute in New "BHM" Collection". complex. 27 January 2016. Retrieved 29 January 2016.
  17. Smit 2009, p. 82.
  18. "The John Akii Bua Story: An African Tragedy". SpeedEndurance.com. 7 November 2014. Retrieved 3 September 2015.
  19. "20 Sneakers That Have Lived Double Lives – Puma Clyde". Complex Networks. Retrieved 3 September 2015.
  20. Matthews, Peter (22 March 2012). Historical Dictionary of Track and Field. Scarecrow Press. ISBN 9780810879850.
  21. O'brien, Kevin J. (12 March 2004). "Focusing on Armchair Athletes, Puma Becomes a Leader". The New York Times. ISSN 0362-4331. Retrieved 3 September 2015.
  22. Thomas, Rob (7 January 2015). Big Data Revolution: What Farmers, Doctors, and Insurance Agents Can Teach Us about Patterns in Big Data. John Wiley & Sons. ISBN 9781118943717.
  23. "tretorn-acquired-authentic-brands-group". Retrieved 1 September 2015.
  24. "Monarchy Regency sells its stake in Puma – New Europe". Retrieved 3 September 2015.
  25. "Puma sees sharp fall in profit". BBC News. 19 February 2007. Retrieved 22 May 2010.
  26. "Puma's shares surge on bid rumour". BBC News. 5 April 2007. Retrieved 22 May 2010.
  27. "Gucci-firm PPR buys stake in Puma". BBC News. 10 April 2007. Retrieved 22 May 2010.
  28. Energy, We Are. "Jack Wolfskin Appoints Melody Harris-Jensbach Chief Executive". snowindustrynews.com. Archived from the original on 29 December 2014. Retrieved 3 September 2015.
  29. "Hussein Chalayan Appointed Creative Director of Puma". www.adweek.com. Retrieved 3 September 2015.
  30. "Koch ist neuer Puma-Chef". Focus (in German). 25 July 2011. Retrieved 3 August 2011.
  31. Passariello, Christina. "Puma Names New CEO". The Wall Street Journal. ISSN 0099-9660. Retrieved 3 September 2015.
  32. "Puma acquires Cobra Golf". 10 March 2010. Retrieved 11 March 2010.
  33. Bäumer, Matthias (26 August 2012). "Borussia Dortmund agree an eight-year deal with Puma in a lucrative deal with the German club". London: Football Shirt Maker. Retrieved 26 October 2011.
  34. Ungureanu, Ionut (15 March 2015). "Puma Unveils Special Suede Edition to Celebrate 10-Year Collaboration with Ferrari". autoevolution. Retrieved 25 February 2022.
  35. "Puma and Arsenal announce partnership". Arsenal. 27 January 2018. Retrieved 27 January 2014.
  36. Lauren Milligan (16 December 2014). "Rihanna Named Creative Director of Puma". Vogue.
  37. Kratofil, Colleen (7 August 2017). "The Weeknd Designs a New Sneaker with Puma, Says He Really Hopes to See the Pope and Barack Obama Wearing It". People. Retrieved 10 July 2022.
  38. "Selena Gomez Debuts Puma's New Training Shoe". Sole Collector. Retrieved 13 June 2018.
  39. Minton, Melissa. "Selena Gomez Designed a Pair of Sneakers—and Socks!—for Puma". Glamour. Retrieved 18 July 2018.
  40. "After 20 years, Puma returns to basketball". CNBC. 19 June 2018. Retrieved 18 June 2018.
  41. "Puma reissues its nerdiest shoe ever, the RS-Computer". TechCrunch. Retrieved 11 December 2018.
  42. Teen, Vanity (3 November 2020). "PUMA Suede Classics Collection For Fall/Winter 2020 Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine". www.vanityteen.com. Retrieved 25 February 2022.
  43. Laghate, Gaurav. "PUMA signs 18 athletes in India ahead of Tokyo Olympics". The Economic Times.
  44. Vaughns, Victor Qunnuell Jr. (2 December 2021). "Superstar Stylist June Ambrose Shows Off Her Sportier Side in Her New Puma High Court Collection". Ebony. Archived from the original on 4 December 2021. Retrieved 4 December 2021.
  45. India, Forbes. "PUMA takes its metaverse dream ahead by showcasing its new sneaker NFT collection".
  46. "Puma welcomes planned Change in Ownership Structure". about.puma.com. Retrieved 6 June 2018.
  47. "Puma at a Glance". Puma. Retrieved 28 October 2016.
  48. "Archived copy" (PDF). Archived from the original (PDF) on 24 February 2018. Retrieved 23 February 2018.{{cite web}}: CS1 maint: archived copy as title (link)
  49. Puma is moving its headquarters to Assembly Row
  50. "Puma Locations". Retrieved 1 February 2019.
  51. "Puma Dividende | KGV | Bilanz | Umsatz | Gewinn". boerse.de (in German). Retrieved 26 March 2022.
  52. "11 Puma Football Players revealed playlists they are listening to prior to a match". Puma Catch up. 27 June 2019. Retrieved 4 February 2020.
  53. Dhyani, Kunal (1 March 2019). "Puma inks Premier League's second highest sponsorship deal". InsideSport. Retrieved 4 February 2020.
  54. "Why Are Palestinians Threatening to Boycott Puma?". www.albawaba.com. Retrieved 2 September 2021.
  55. "Puma swaps one complicit Israeli distributor for another". bdsmovement.net. 8 January 2021. Retrieved 2 September 2021.
  56. "PUMA Signs Multi-Year Deal With Brazilian Athletics Federation". Global Brands Magazine. 11 April 2022. Retrieved 31 August 2022.
  57. Pflock, Denise (26 February 2018). "PUMA signs Norwegian Athletic Federation". PUMA CATch up. Retrieved 31 August 2022.
  58. "The 20 Most Iconic Sneakers in Olympic History". Complex. Retrieved 12 June 2018.
  59. "A Culture of "Firsts"". Puma Catch up. 15 June 2017. Retrieved 12 June 2018.
  60. "Puma Relaunches Basketball Division With Multiple Signings, Jay-Z Joins as Creative Consultant". Retrieved 20 June 2018.
  61. "Puma Has Signed Deandre Ayton And Marvin Bagley To Sneaker Deals". Uproxx. 18 June 2018. Retrieved 20 June 2018.
  62. "Zhaire Smith signs shoe deal with Puma". Viva The Matadors. Retrieved 20 June 2018.
  63. "Puma set to take to the court with Vixens partnership". Melbourne Vixens. Archived from the original on 20 September 2018. Retrieved 4 September 2018.
  64. "New outfit for Silver Ferns as PUMA becomes premier partner". Silver Ferns News. Retrieved 8 October 2022.
  65. "Rickie Fowler Signs a Long-Term Extension with Puma Cobra Golf | Success Series". Success Series. 2 February 2018. Archived from the original on 12 June 2018. Retrieved 12 June 2018.
  66. "DeChambeau Turns Pro, Signs Deals With Cobra Puma, Bridgestone". Golf.com. Retrieved 12 June 2018.
  67. "Lexi Thompson signs extension with Cobra Puma". Retrieved 12 June 2018.
  68. "Red Bull Formula One Investment Accelerates Four-Fold To $55 Million". www.forbes.com. Retrieved 13 June 2018.
  69. "All Six BMW M4 DTM Liveries Revealed Before 2018 Season Kick Off". BMW Blog. 8 March 2018. Retrieved 13 June 2018.
  70. Puma, Puma releases 2007–2008 Sustainability Report, 2009. Retrieved 20 January 2011.
  71. "GERMANY: Puma Accused of Chinese Sweatshop Exploitation". just-style. 20 August 2004. Retrieved 6 March 2020.
  72. "Puma officials go to Cambodia after factory shooting". Reuters. 23 February 2012. Retrieved 6 March 2020.
  73. Anna McMullen. Shop 'til they drop: Fainting and Malnutrition in Garment Workers in Cambodia (PDF) (Report). Labour Behind the Label. p. 5. Retrieved 8 March 2020.
  74. McCoy, Terrence (10 April 2014). "Mass faintings in Cambodia: What's the reason?". The Washington Post. Retrieved 6 March 2020.
  75. "Hundreds of Cambodian garment workers faint". Al Jazeera. 3 April 2014. Retrieved 8 March 2020.
  76. McVeigh, Karen (24 June 2017). "Cambodian female workers in Nike, Asics and Puma factories suffer mass faintings". The Guardian. Retrieved 8 March 2020.
  77. Ethical Clothing Australia, Accredited sports brands. Retrieved 20 January 2011.
  78. Xu, Vicky Xiuzhong. Uyghurs for sale : 're-education', forced labour and surveillance beyond Xinjiang. OCLC 1144493067.
  79. Oltermann, Philip (5 May 2022). "Xinjiang cotton found in Adidas, Puma and Hugo Boss tops, researchers say". The Guardian. Retrieved 6 May 2022.
  80. Jo Confino (16 May 2011). "Puma world's first major company to put a value on its environmental impact". The Guardian. Retrieved 30 August 2019.
  81. "The 2016 Innovation Award: Puma". Supply Chain Finance Briefing. Retrieved 14 April 2018.

Bibliography

  • Smit, Barbara (2009). Sneaker Wars. New York: Harper Perennial. ISBN 978-0-06-124658-6.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.