Sprite (drink)

Sprite is an American-owned brand of clear, lemon and lime-flavored soft drink created by The Coca-Cola Company. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla, and newer versions of the drinks are artificially sweetened. Sprite was created to compete primarily against Keurig Dr Pepper's 7 Up.

Sprite
600ml plastic bottle of Sprite
TypeLemon-lime
ManufacturerThe Coca-Cola Company
Country of originGermany
Introduced1961 (1961)
ColorColorless
VariantsSee variations below
Related products7 Up, Bubble Up, Sierra Mist, Mitsuya Cider
Websitewww.sprite.com 

History

The Sprite brand name was first established by T. C. "Bud" Evans, a Houston-based bottler who also distributed Coca-Cola products, circa 1955 for a line of drinks with flavors such as strawberry and orange; the rights to the name were acquired by The Coca-Cola Company in 1960.[1][2]

The lemon-lime drink known today as Sprite was first developed in West Germany in 1959 as Fanta Klare Zitrone ("Fanta Clear Lemon" in English) and was introduced in the United States under the Sprite name in 1961 as a competitor to 7 Up.[3]

Marketing
Former logo

Sprite advertisements often make use of the portmanteau word “lymon”, a combination of the words "lemon" and "lime".[4] Additionally, the bottle of the beverage has several concave spots, an attempt to emulate the bubbles caused by the soda's carbonation.[5]

By the 1980s, Sprite had developed a large following among teenagers.[5] In response, Sprite began to cater to this demographic in their advertisements in 1987. "I Like the Sprite In You" was the brand's first long-running slogan, and many jingles were produced around it before its discontinuation in 1994.

The evolution of Sprite bottles

In 1993, marketing agency Lowe and Partners created a new slogan, "Control your thirst" with commission from The Coca-Cola Company.[6] The new, more vibrant logo stood out more on packaging and featured a blue-to-green gradient with silver "splashes" and subtle white "bubbles" in the background. The product name, "Sprite" had a logo with a blue backdrop shadow. The words; "Great Lymon Taste!" which had been present on the previous logo, were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.

The brand's slogan was changed to "Obey Your Thirst", and jingles containing it became urban-oriented, featuring a hip-hop theme. One of the first lyrics for the new slogan was, "never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst.” Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including; LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials. Sprite expanded its urban connections in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements. To this day, famous NBA players and hip-hop artists such as LeBron James, Vince Staples, and Lil Yachty frequently appear in Sprite adverts.[7]

In 1998, one commercial poked fun at products that featured cartoon mascots in the style of a horror film. In it, the mascot for a fictitious orange juice drink called "Sun Fizz" comes to life, terrifying the kids and mother, and starts to chase them.[8]

In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated.[9][10]

In 2000, Sprite commissioned graffiti artist Temper to design limited edition art,[11] which appeared on 100 million cans across Europe.[12]

In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks.[13]

In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, made its debut on Sprite bottles and cans. The slogan was changed from its long-running "Obey Your Thirst" to just "Obey" in the United States and was outright replaced with "Freedom From Thirst" in many countries. This was the decade's first major shift in advertising themes.

Chinese bottle of Sprite

The "Sublymonal" campaign was also used as part of the alternate reality game the Lost Experience.[14] This also resurrected the "lymon" word.

Sprite redesigned its label in 2009, removing the "S" logo.

In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it with the artificial sweetener Stevia,[15] leading to the drink containing fewer calories. This soon spread to Ireland, the UK and the Netherlands in 2013.[16]

A further formula change happened in the UK in 2018. This formula replaced Stevia with Aspartame and Acesulfame K and has less sugar than before.[17] In Ireland in the same year, Sprite was relaunched with Sprite Zero being renamed Sprite. Sprite with sugar is no longer being sold.[18] In addition, a version of the sugar-free drink with cucumber taste was added to the range.[19] A number of countries around the world have began transitioning to this new recipe.

In Australia, Sprite launched with a new recipe containing 40% less sugar (compared with old Sprite) in August 2019. This formula does not use Aspartame but replaces some of the sugar with Acesulfame K and Sucralose.[20] In 2022, Australia released a Lemon flavoured variants Sprite Lemon+ and Sprite Lemon+ Zero Sugar.[21]

In July 2022, The Coca-Cola Company announced that Sprite will discontinue its green bottles on August 1 and switch to clear plastic bottles. The green plastic contains green polyethylene terephthalate (PET), an additive that cannot be recycled into new bottles.[22]

Variations
NameLaunchedNotes
Sprite 1961 The original variety.
Sprite Zero Sugar 1974 Sprite without the sugar. It was originally produced in the United States as "Sugar Free Sprite" in 1974, then was renamed to "Diet Sprite" in 1983, with some countries having the drink known as "Sprite Light" ("Sprite Lite" in the United Kingdom). In September 2004, it was rebranded as "Diet Sprite Zero" in the US and "Sprite Zero" ("Sprite Z" in the United Kingdom, until rebranding as Sprite Zero) in Argentina, Australia, Bolivia, Brazil, China, Colombia, Europe, India, Pakistan, Paraguay, Peru, Uruguay, New Zealand, and the UK. "Diet" was dropped from the product's name, to become simply "Sprite Zero," when new logos debuted in June 2006. The "Zero" designation for low-calorie sodas from the Coca-Cola Company was first used on Diet Sprite Zero before being used on the flagship Zero product, Coca-Cola Zero. Re-branded as "Sprite Zero Sugar" in 2019 to align with the Coca-Cola Company's 2017 re-branding of Coca-Cola Zero as Coca-Cola Zero Sugar.
Sprite Lemon-Lime Herb 1970s Sprite with a herb taste. Only known to be sold in Germany.
Chinotto 1990's (purchase by Coca-Cola) The name Sprite is known as in Venezuela. It was originally an independently produced beverage alongside Hit before Coca-Cola purchased the bottler and later rebranded the graphics of both as Venezuelan counterparts to their existing drinks, with Chinotto becoming the counterpart to Sprite.
Recharge by Sprite Early 2000s A Sprite Energy Drink variant sold in Australia until 2006. The drink was also turquoise in color, different from how Sprite is usually clear.
Sprite Ice 2002 Sprite with a minty aftertaste. Originally released as "Sprite Blue" in Korea in 2002, and has been released under various names, such as "Sprite Ice" in various countries like Canada, '"Sprite Ice Cube" in Belgium, "Sprite Ice Blue" in Italy and Chile, "Sprite Icy Mint" in Mainland China, "Sprite Mynta" in Sweden and "Sprite Mynte" in Norway.
Sprite Remix Tropical 2003 Sprite with Tropical Flavors, and the first in the Sprite Remix series of sodas sold in the United States. It was sold from 2003 to 2004, until being replaced with the "Berryclear" variety.[23]
Sprite Super Lemon 2003 A Slurpee Variant of Sprite, released in Hong Kong in 2003.
Sprite on Fire 2004 Sprite with a ginger flavor, which was marketed as having a burning sensation. It was introduced in Hong Kong in 2003, and later debuted in China in 2004.
Sprite Remix BerryClear 2004 Sprite with Berry flavors, and the second in the Sprite Remix series of sodas sold in the United States. It was sold from 2004 to 2005, until being replaced with the "Aruba Jam" variety.[24]
Sprite Remix Aruba Jam 2005 Sprite with Fruit Flavors, and the last in the Sprite Remix series of sodas sold in the United States. It was sold from 2005 to 2006.[25]
Sprite 3G 2005 A Sprite energy drink variant originally launched in the United Kingdom in 2005. Ingredients include glucose, caffeine from green coffee beans, and guarana. It was also released in various other countries but was discontinued in the UK in 2007 due to poor sales, and that Coca-Cola wanted to focus more on Relentless.[26]
Sprite Duo 2007 A variant with less carbonation and extra lemon juice. Was released exclusively in Spain in Spring 2007.[27]
Sprite Green 2009 A variant sweetened with Truvia (a natural zero-calorie sweetener made from stevia).[28] It however, wasn't a success and was discontinued not long after being released.
Sprite (Stevia Formula) 2012 In France in 2012, Sprite was reformulated removing 30% of the sugar and replacing it with the sweetener Stevia. This led to the drink containing fewer calories. This reformulation soon spread to Ireland, the United Kingdom, and the Netherlands in 2013. France eventually returned to the original formula in 2020.
Sprite Cranberry 2013 A cranberry-flavored Sprite. It was first sold for the holiday season in 2013 and has been sold every holiday season since.

[29] The variant competes with PepsiCo's Mist Twst Cranberry, which unlike Sprite Cranberry is sold year-round. An advertisement for this beverage featuring LeBron James inspired an Internet meme and later, a horror game.[30]

Sprite Cranberry Zero 2013 A cranberry-flavored Sprite Zero. It was first sold for the holiday season in 2013 and has been sold every holiday season since.

[29]

It was later introduced in Norway in August 2018.

Sprite 6 Mix 2014 Sprite with additional Cherry and Orange Flavors in addition to the Lemon and Lime. It was released as a collaboration between Sprite and LeBron James in the United States in 2014. It was sold again as "Sprite LeBron's Mix" in 2015.
Sprite Blast 2014 Sprite with sweet and sour Flavors. It was released for the Summer of 2014 in the United States, exclusive to 7-Eleven stores (at time of sale), and was sold only in 7.5 ounce single cans. The variety was also released in New Zealand in summer 2017 and was sold in all sizes.
Sprite Tropical 2015 A Re-Release of Sprite Remix Tropical, it was sold for a limited time in 2015, and again as "Sprite Tropical Mix" in 2016.
Sprite Cucumber 2017 Sprite with a Cucumber flavor. Launched in 2017 in Russia and in June 2018 in Romania.

In September 2021, the Russian version of the drink was made available in the United States at the reopened Club Cool attraction at Epcot in Walt Disney World.

Sprite Cherry 2017 Sprite with a Cherry flavor. Launched in 2017 in the United States as a permanent variety.
Sprite Cherry Zero 2017 Sprite Zero with a Cherry flavor. Launched in 2017 in the United States as a permanent variety.
Sprite Cucumber Zero Sugar 2018 Sprite Zero with a Cucumber flavor. It was introduced to the UK and Ireland in 2018, but was discontinued a year later.
MIX by Sprite: Tropic Berry 2018 Sprite with a tropical berry flavor. Similar to Sprite Tropical Mix, and fountain-exclusive to McDonald's. Distribution reduced in the spring of 2021 after the re-introduction of Hi-C Orange Lavaburst, which it replaced.[31]
Sprite Extra
Sprite Fiber+
Sprite Plus		 2017 (Japan)
2018 (China)
2019 (Hong Kong and Macau)
2020 (Taiwan)		 Zero-sugar, zero-calorie Sprite with dietary fiber added. 7.5 grams of dietary fiber are included (approximately 30% of the daily fiber requirement for adults). According to the bottle, this is the amount of fiber found in two apples. First debuted in 2017, in Japan, then April 2018 in Chongqing, China, 2019 in Hong Kong, and finally, 2020 in Taiwan.[32]
Sprite Zero Lemon & Mint 2018 A low-calorie version of Sprite Ice that is available in Greece, Serbia, Hungary, Germany.[33][34][35][36]
Sprite Lymonade 2019 Sprite mixed with lemonade and 1% lemon juice.[37]
Sprite 40% Less Sugar 2019 Sprite re-launched in Australia with a new recipe containing 40% less sugar (compared with old Sprite) in August 2019. It has no Aspartame but replaces some of the sugar with Ace K and Sucralose.[38]
Sprite Ginger 2020
Sprite Ginger Zero 2020
Sprite Lemon+ and Sprite Lemon+ Zero Sugar 2022 Sold in Australia and replaced Australian beverage Lift

See also

References
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  2. "Trademark Status & Document Retrieval: Serial Number 71681502". United States Patent and Trademark Office. Retrieved July 5, 2022.
  3. "Sprite". Snack History. Retrieved April 19, 2020.
  4. Bing, Jonathan (June 12, 2006). "Subliminal ads with a twist of lymon". Variety. Retrieved July 15, 2019.
  5. "A Brief History of Sprite". Rock Hill Coca-Cola. August 30, 2019. Retrieved July 20, 2020.
  6. "Obey Your Thirst". pages.cs.wisc.edu. Retrieved February 23, 2021.
  7. "Lil Yachty Stars in New Sprite Ad With LeBron James - XXL". Retrieved March 2, 2017.
  8. "Sprite Sun Fizz - 90's Commercial". YouTube. July 26, 2010. Archived from the original on November 17, 2021.
  9. metacafe.com. "Video is temporarily not available". Retrieved March 2, 2017.
  10. AdvertisementAve.com - A Better Basketball Player? Archived October 13, 2007, at the Wayback Machine
  11. BBC. "The millionaire graffiti artist". www.bbc.co.uk. Retrieved July 20, 2020.
  12. "Temper". www.turnerfinearts.com. Retrieved July 20, 2020.
  13. Howard, Theresa (April 26, 2004). "Coke creates hip-hop figure to inject Sprite with attitude". USA Today.
  14. Archived March 15, 2009, at the Wayback Machine
  15. "Stevia Sweetener UK: The New Zero-Calorie Sweetener From Natural Origins - Coca-Cola GB". Coca-cola.co.uk. April 13, 2010. Retrieved November 7, 2013.
  16. "Coca-Cola: Sprite eerste drank met stevia (Dutch)". Distrifood.nl. July 2, 2013. Retrieved June 16, 2014.
  17. Arthur, Rachel (March 8, 2018). "Sprite reduces sugar but ditches stevia, citing best taste for lower sugar UK recipe". Beverage Daily. Retrieved July 28, 2018.
  18. "Fanta and Sprite join the No Sugar Movement". www.coca-colacompany.com. Retrieved August 29, 2022.
  19. "Sprite Goes No Sugar". April 23, 2018.
  20. "Sprite Varieties - Classic & No Sugar | Coca-Cola Australia".
  21. Poposki, Claudia (October 3, 2022). "Sprite releases two new flavours with a caffeine twist". news.com.au. Retrieved September 5, 2022.
  22. "Sprite will no longer be sold in green bottles". CNN. July 27, 2022.
  23. "Sprite Remix vs. Mountain Dew LiveWire". BevNET. April 1, 2003. Retrieved November 7, 2013.
  24. "Coca-Cola To Sell Berry-Flavored Sprite Remix In April". BevNET. February 13, 2004. Retrieved November 7, 2013.
  25. "Coke tinkering with lineup for 2005". Times Argus. December 24, 2004. Retrieved November 7, 2013.
  26. "Coca-Cola scraps Sprite 3G and focuses on Relentless". Marketing Week. August 1, 2007. Retrieved October 21, 2012.
  27. "Coca-Cola - Siente el Sabor". Retrieved March 2, 2017.
  28. "Coca-Cola North America Announces 2008 Launch of Sprite Green - BevNET.com". December 17, 2008. Retrieved March 2, 2017.
  29. "Sprite Launches New Flavor to "Berry" up the Holidays". The Wall Street Journal. October 10, 2013. Retrieved November 7, 2013.
  30. "Lebron James is the main antagonist of a popular horror game". Epicbuzzer. August 8, 2019. Retrieved June 7, 2020.
  31. "McDonald's is bringing back Hi-C to its menu after a customer revolt". WDJT-TV. CNN. February 11, 2021. Retrieved June 9, 2021.
  32. "Fiber-filled Sprite debuts in Chongqing". China Daily. April 8, 2018. Archived from the original on April 11, 2018. Retrieved April 11, 2018.
  33. "Főoldal". hu.coca-colahellenic.com (in Hungarian). Retrieved June 7, 2020.
  34. "Coca-Cola Τρία Έψιλον". gr.coca-colahellenic.com (in Greek). Retrieved June 7, 2020.
  35. "Sprite limun nana 0.33l". www.maxi.rs (in Serbian). Retrieved June 7, 2020.
  36. Archived August 27, 2018, at the Wayback Machine
  37. Meyer, Zlati (October 30, 2018). "Coca-Cola: Sprite lemonade, Minute Maid veggie juice debuting next year". USA Today. Retrieved March 11, 2019.
  38. "New Sprite recipe delivers great taste but with 40 per cent less sugar".
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