Valentino (fashion designer)

Valentino was born in Voghera, in the province of Pavia, Lombardy, Italy. His mother named him after screen idol Rudolph Valentino.[2] He became interested in fashion while in primary school in his native Voghera, Lombardy, northern Italy, when he apprenticed under his aunt Rosa and local designer Ernestina Salvadeo, an aunt of noted artist Aldo Giorgini. Valentino then moved to Paris to pursue this interest with the help of his mother Teresa de Biaggi and his father Mauro Garavani. There he studied at the École des Beaux-Arts and at the Chambre Syndicale de la Couture Parisienne.[3]

His first choice for an apprenticeship, in Paris, was Jacques Fath, then Balenciaga. He found an apprenticeship with Jean Dessès where he helped Countess Jacqueline de Ribes sketch her dress ideas. He then joined Guy Laroche for two years.

A wedding dress by Valentino

After five years, Valentino left Jean Dessès over an incident about prolonging a vacation in Saint-Tropez that still makes him uncomfortable today. Rescued by his friend Laroche, he joined his "tiny, tiny" fashion house. After discussions with his parents, he decided to return to Italy and set up in Rome in 1959, as pupil of Emilio Schuberth and then collaborated with Vincenzo Ferdinandi's atelier before opening his own fashion house.

Palazzo Gabrielli-Mignanelli, Valentino's Roman residence

In 1960 Valentino left Paris and opened a fashion house in Rome on the posh Via Condotti with the backing of his father and an associate of his. More than an atelier, the premises resembled a real "maison de haute couture". Everything was very grand and models flew in from Paris for his first show. Valentino became known for his red dresses, in the bright shade that became known in the fashion industry as "Valentino red".

On 31 July 1960, Valentino met Giancarlo Giammetti at the Café de Paris on the Via Veneto in Rome. One of three children, Giammetti was in his second year of architecture school, living at home with his parents in the haut bourgeois Parioli section of Northern Rome. That day Giammetti gave Valentino a lift home in his Fiat and a friendship, as well as a long-lasting partnership, started. The day after, Giammetti was to leave for Capri for vacation and, by coincidence, Valentino was also going there, so they met again on the island 10 days later. Giammetti would shortly thereafter abandon the University to become Valentino's business and life partner. When Giammetti arrived, the business situation of Valentino's atelier was in fact not brilliant: in one year he had spent so much money that his father's associate pulled out of the business, and had to fight against bankruptcy.[4]

Valentino's international debut took place in 1962 in Florence, the Italian fashion capital of the time.[3]

At some point in 1964, Jacqueline Kennedy had seen Gloria Schiff, the twin sister of the Rome-based fashion editor of American Vogue and Valentino's friend Consuelo Crespi, wearing a two-piece ensemble in black organza at a gathering. It made such an impression that Kennedy contacted Ms. Schiff to learn the name of the ensemble's designer, which was Valentino. In September 1964, Valentino was to be in the United States to present a collection of his work at a charity ball at New York's Waldorf-Astoria Hotel. Mrs. Kennedy wanted to view the collection but could not attend the event, so Valentino decided to send a model, sales representative and a selection of key pieces from his collection to Mrs. Kennedy's apartment on Fifth Avenue. Mrs. Kennedy ordered six of his haute couture dresses, all in black and white, and wore them during her year of mourning following President John F. Kennedy's assassination. From then on, she was a devoted client and would become a friend. Valentino would later design the white Valentino Gown worn by Kennedy at her wedding to Greek tycoon Aristotle Onassis. In 1966 he moved his shows from Florence to Rome where two years later he produced an all-white collection that became famous for the "V" logo he designed.

Throughout the 1970s, Valentino's womenswear for both couture and ready-to-wear generally followed the trends of the time, opening the decade with an emphasis on midiskirts[5] worn over miniskirts,[6][7] fitted, knee-high boots, trousers,[8] and some ethnic looks,[9][10] mostly with a fit-and-flare silhouette.[11][12] In 1971, he paired more brightly colored[13] midis and knee-length skirts[14] with that year's vogue for hot pants,[15][16] also continuing to show trousers like culottes and knickers with the gently flared standard trouser of the time.[17] He was noted for his tailored clothes.[18] A forties revival was a focus for a time,[19] and Valentino showed platform shoes,[20] padded shoulders, and knee-length skirts,[21] along with occasional forays into thirties and fifties styles,[22] all kept modern by an emphasis on pants.[23]

In 1972, he started the year favoring trousers but ended it showing only skirts,[24] including being one of the only designers to present day dresses in a period dominated by separates.[25] He did, though, endorse the favored full sleeves[26] and layering[27][28] that were seen on many runways and continued to move away from his trademark monotone or bicolor palette, often cream and/or red,[29][30][31] and moved into brighter colors and prints.[32] He did knee-length, square-shouldered forties revival again in 1973,[33] continuing with bright prints, including a Bakst influence.[34] During these early seventies collections, his evening styles were often ruffled[35] and sometimes had asymmetric hems,[36] and his V logo ranged from prominent[37] to subtle, sometimes paving seemingly every surface, as in 1970,[38][39] other times a single, barely discernible letter on a belt or scarf.[40]

The mid-seventies move toward fuller peasant silhouettes was seen in Valentino's work somewhat – dirndl skirts,[41] off-the-shoulder flounces, petticoats,[42] blousons,[43] shawls,[44] ponchos,[45] and layering,[46] but he deemphasized the look's characteristic boots[47] and was sometimes criticized for including styles that were too heavily constructed and stiff in this period of minimal construction and flowing shapes,[48][49] as well as for emphasizing conspicuous-consumption wealth projection during the more egalitarian atmosphere that prevailed in the mid-seventies.[50] He did, though, return to his serviceable presentation of monochrome and bicolor garment groupings.[51]

With the high-fashion world's Fall 1978 move toward big shoulders, more formal suits, and a more conspicuous-consumption, 1940s-50s-retro style, Valentino presented shapes that echoed the big shoulders of the 1930s[52] and adopted the blatantly seductive styles being favored by designers in narrow, slit skirts[53] and black bras worn on their own under padded-shoulder jackets.[54][55] Along with many other designers, he continued to show this style the following year in stiffly structured, broad-shouldered jackets[56] and dresses presented with forties-fifties accessories like hats, gloves, and cinch belts.[57] This padded-shoulder, high-glamour style would continue to dominate fashion into the eighties and bring Valentino unprecedented fame.

A dress worn by Audrey Hepburn at The Proust Bal at Château de Ferrières in 1971

Throughout the 1970s Valentino spent considerable time in New York City, where his presence was embraced by society personalities such as Vogue's editor-in-chief Diana Vreeland and the art icon Andy Warhol.

Valentino was one of the favorite designers of actress Joan Collins,[58] famous in the 1980s for being one of the stars of the popular US TV soap opera Dynasty, which ran from 1981 to 1989, bringing the designer additional visibility and name recognition among the public.[59][60] The era's conspicuous-consumption, 1940s-50s-inspired ballgowns, cocktail dresses,[61] and broad-shouldered, sharply tailored suits[62][63] were taken up with aplomb by Valentino, whose style at the time was similar to that of Givenchy and Oscar de la Renta.[64][65]

A few themes remained constant throughout his eighties collections: his familiar color groupings;[66][67][68] his penchant for blatant displays of luxury, wealth, and opulence;[69][70][71][72][73] broad shoulder padding;[74][75] and a more comfortable cut than he was showing at the start of the big-shoulder era at the end of the seventies.[76] He continued to show his ready-to-wear collections in Paris and his couture collections in Rome.

In the first half of the eighties, he mostly followed the short, narrow skirt line with broad-shouldered tops also followed by Saint Laurent, Givenchy, Ungaro, and others,[77][78][79] but also presented longer, looser looks,[80][81] the chemise dresses of the era,[82][83] and a variety of pant shapes.[84] During the mid-eighties, the fashion press and buyers often rated him higher than all other Paris designers,[85][86][87][88] ranking him with Saint Laurent[89][90] and Lagerfeld.[91] He felt confident enough with this elevated stature that in 1985 he added his moniker to a line of designer jeans.[92] Like other designers, he showed a variety of miniskirts throughout the eighties among his other lengths and garments,[93] and he joined the rest of the fashion world in 1987-88 in showing almost exclusively mini lengths for two seasons[94][95] and then followed his colleagues by the end of 1988 in retreating from an exclusive mini-length focus.[96][97]

From 1983 to 1985, Valentino contributed a specially appointed Valentino Edition to the Continental line of US luxury automaker Lincoln.[98][99][100][101]

1990 marked the opening of the Accademia Valentino, designed by architect Tommaso Ziffer, a cultural space located near Valentino's atelier in Rome, for the presentation of art exhibitions. The next year, encouraged by their friend Elizabeth Taylor, Valentino Garavani and Giancarlo Giammetti created L.I.F.E., an association for the support of AIDS-related patients, which benefits from the activities of the Accademia Valentino.[102]

In 1998 Valentino and his partner Giancarlo Giammetti sold the company for approximately US$300 million to HdP, an Italian conglomerate controlled, in part, by the late Gianni Agnelli, the head of Fiat. In 2002, Valentino S.p.A., with revenues of more than $180 million, was sold by HdP to Marzotto Apparel, a Milan-based textile giant, for $210 million. Maison Valentino is controlled since 2012 by Mayhoola for Investments S.P.C., a holding company sustained by a group of private investors from Qatar. It is present in over 90 countries through 160 Valentino directly operated boutiques and over 1300 points of sale.

Château de Wideville, Valentino's castle in Crespières, near Paris

On 4 September 2007, Valentino announced that he would retire fully in January 2008[103] from the world stage after his last haute couture show in Paris. He delivered his last women's ready-to-wear show in Paris on 4 October.

His last haute couture show was presented in Paris at the Musée Rodin on 23 January 2008. It was, however, somewhat marred by his criticism of fellow Italian design duo Dolce & Gabbana,[104] and the death of Australian actor Heath Ledger, although few allowed these things to detract from his final show, which received a standing ovation from the entire audience that included hundreds of notable names from all areas of show business. Many models returned to attend Valentino's last haute couture show; the audience included Eva Herzigová, Naomi Campbell, Claudia Schiffer, Nadja Auermann, Karolína Kurková and Karen Mulder.[105]

In 2012–2013 a major new exhibition opened at Somerset House in London celebrating the life and work of Valentino, showcasing over 130 exquisite haute couture designs.[106]

In September 2007, Valentino decided to leave the Creative Direction of his brand. Maria Grazia Chiuri and Pierpaolo Piccioli were first nominated Creative Directors of all accessories lines, and the following year, they were appointed Creative Directors of Valentino, guiding all collections, from Prêt-à-Porter to Haute Couture. In June 2015 the Creative Directors were bestowed with the prestigious CFDA International Award, recognition that paid homage to the professional path and to the success of the Maison. On 7 July 2016 Maison Valentino nominated Pierpaolo Piccioli its sole Creative Director of the Maison.