пиар

Russian

Etymology

First attested in 1988. Borrowed from English PR (“public relations”).

Pronunciation
  • IPA(key): [pʲɪˈar]

Noun

пиа́р • (piár) m inan (genitive пиа́ра, nominative plural пиа́ры, genitive plural пиа́ров)

  1. public relations
  2. promotion, plug, hype

Declension
Declension of пиа́р (inan masc-form hard-stem accent-a) 
singular plural
nominative пиа́р
piár		 пиа́ры
piáry
genitive пиа́ра
piára		 пиа́ров
piárov
dative пиа́ру
piáru		 пиа́рам
piáram
accusative пиа́р
piár		 пиа́ры
piáry
instrumental пиа́ром
piárom		 пиа́рами
piárami
prepositional пиа́ре
piáre		 пиа́рах
piárax

Derived terms
  • пиа́рить (piáritʹ)
  • пиа́рный (piárnyj)
  • пиа́рщик (piárščik)
  • самопиа́р (samopiár)

References
  • “пиар”, in Novyje slova i značenija. Slovarʹ-spravočnik po materialam pressy i literatury 90-x godov [New words and meanings of the 1990s], volume 3, Saint Petersburg: Dmitry Bulanin, 2009–2014, pages 100–102
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