public relations

public relations (uncountable)

1. Communication by a person or an organization with the purpose of creating a favorable public image; commonly referred to as PR.
   • Edward Bernays, in the documentary The Century of the Self (Adam Curtis, 2002):

     Propaganda got to be a bad word because of the Germans using it [in WWI]. So what I did was to try to find some other words. So we found the words counsel on public relations.

• outreach

• public-relations (in attributive, adjectival use)