brand image
English
Noun
brand image (plural brand images)
- (advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system.
- Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of being on a hot beach drinking something refreshing.
See also
- brand linkage
- brand stretch
- branding
- branding moment
- copy testing
- global advertising
- integrated marketing communicatinos
- marketing
- Picture Sorts
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