episodic memory

episodic memory (countable and uncountable, plural episodic memories)

1. A subcategory of declarative memory, episodic memory is the type of long term, declarative memory in which we store memories of personal experiences that are tied to particular times and places.
2. (psychology) The system of the brain which stores personal memories and the concept of self. – Endel Tulving, The elements of episodic memory, Oxford University Press, 1983.
3. (advertising) Key to understanding the concept of brand image, this part of the brain is accessed qualitatively, through projective techniques and quantitatively, through Picture Sorts techniques.

• advertising
• brand
• brand image
• flow of attention
• flow of emotion
• flow of meaning
• Picture Sorts

The elements of episodic memory E. Tulving, Oxford University Press, 1983.