ecchi

• etchi

From Japanese エッチ, from English aitch, the pronounced form of H, used to refer to the word hentai. Loosely translated as "mild offense" or "naughty".

ecchi (comparative more ecchi, superlative most ecchi)

1. (of Japanese animation) Erotic, lascivious, lewd, naughty, sexy, suggestive.

ecchi (countable and uncountable, plural ecchi)

1. (uncountable) A genre, especially of anime and manga, featuring playful, tongue-in-cheek usage of sexualized imagery and situations such as double entendre or flirtation, while remaining non-pornographic. Often used to differentiate from hentai which features overt sexual themes.

   The manga fan was disturbingly proud of his extensive ecchi collection.

2. (rare, countable, chiefly proscribed by fandom slang) A situation within a story, especially anime and manga, which ventures into the ecchi genre.

   There was a moment of ecchi for comic relief in the otherwise serious story.

• hentai