endear

English

From en- +‎ dear.

endear (third-person singular simple present endears, present participle endearing, simple past and past participle endeared)

(obsolete) To make (something) more precious or valuable. [16th-17th c.]
(obsolete) To make (something) more expensive; to increase the cost of. [17th-19th c.]
(obsolete) To stress (something) as important; to exaggerate. [17th c.]
- 1603, John Florio, transl.; Michel de Montaigne, chapter 18, in The Essayes, […], book II, printed at London: By Val[entine] Simmes for Edward Blount […], OCLC 946730821:
  Salvianus Massiliensis […] saith, that amongst French-men, to lie and forsweare is no vice but a manner of speach. He that would endeare [transl. encherir] this Testimonie, might say, it is now rather deemed a vertue among them.
To make (someone) dear or precious. [from 18th c.]

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