merch

Clipping of merchandise.

• (General American) IPA^(key): /mɝtʃ/
• (Received Pronunciation) IPA^(key): /mɜːtʃ/
• Rhymes: -ɜː(ɹ)tʃ

merch (uncountable)

1. (slang) merchandise
   • 2007, February 15, “Eric Wilson”, in Babes in Label Land‎:

     His playful point of view on youthful American sportswear, expressed in boxy mohair jackets with graphic resin bubble buttons and tomboy T-shirt dresses in superfine chiffon as bright as tangerine sorbet, is backed up with what stores would describe as the merch: easy scoop-neck cashmere sweaters in a mix of colors, lightweight T-shirts and sheared mink Army caps.

   • 2012, Jesse Cannon, ‎Todd Thomas, Get More Fans: The DIY Guide to the New Music Business

     Many musicians make merch you can only get if you join the fanclub.

merch (third-person singular simple present merches, present participle merching, simple past and past participle merched)

1. (slang, rare) merchandise
   • 1995, SPIN (volume 11, number 1, page 10)

     Maligned by rockers, misunderstood by critics, and merched by Madison Avenue, rave may be the only vital youth culture remaining.

From Proto-Brythonic *merx, from Proto-Celtic *merkā (compare Cornish myrgh, mergh, Breton merc’h), from Proto-Indo-European *méryos (“boy, girl”) (compare Scottish Gaelic smarach (“lad”), Latin marītus (“husband”), Ancient Greek μεῖραξ (meîrax, “boy, girl”), Old Armenian մարի (mari)). Related to morwyn.

• IPA^(key): /mɛrχ/

merch f (plural merched)

1. daughter
2. girl, maiden

   Peidiwch â phoeni'r merched yn y babell nesa. ― Don't pester the girls in the next tent.

   [1]

• mab (“son”)
• mam (“mother”)
• tad (“father”)

• Angharad Fychan and Ann Parry Owen, editors (2014), “merch”, in Geiriadur Prifysgol Cymru Online (in Welsh), University of Wales Centre for Advanced Welsh & Celtic Studies