sponsorship

sponsor +‎ -ship

sponsorship (countable and uncountable, plural sponsorships)

1. (uncountable) The state or practice of being a sponsor.

   I find that for me, my sponsorship of a child via a charitable NGO provides a sense of great satisfaction.

2. (countable, uncountable) The aid or support provided by a sponsor; backing or patronage.

   The company provided sponsorship to the research team.

   The university awarded five sponsorships to the five most qualified applicants.

• gossipred

• sponsorship-linked marketing