undersell

under- +‎ sell

• Rhymes: -ɛl

undersell (third-person singular simple present undersells, present participle underselling, simple past and past participle undersold)

1. To sell goods for a lower price than a competitor.
2. To sell something for less than its value.
3. To put forward an idea, or to market a new product, with insufficient enthusiasm.

• sell short