upfront

See also: up-front and up front

English

Alternative forms

Pronunciation
  • Rhymes: -ʌnt

Adjective

upfront (comparative more upfront, superlative most upfront)

  1. Honest, frank and straightforward.
  2. In a forward, leading or frontward position.
  3. (of money) Paid in advance.

Translations

Adverb

upfront (not comparable)

  1. beforehand
  2. (soccer) As an attacker
    He's a poor defender, so we always play him upfront.

Translations
beforehand — see beforehand
attacker — see attacker

Noun

upfront (plural upfronts)

  1. (television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
    • 2007 May 17, Bill Carter, “As the Networks Order New Shows, Fox Moves to Consolidate Its Gains”, in New York Times‎:
      Virginia Heffernan, Times TV critic, reports from this week's TV upfronts, where the networks debut their new schedules.

Verb

upfront (third-person singular simple present upfronts, present participle upfronting, simple past and past participle upfronted)

  1. To bring to the fore; to place up front for consideration
    • 1997, Christopher Hall et al., “Silent and silenced voices”, in Adam Jaworski, editor, Silence: Interdisciplinary Perspectives, →ISBN, page 204:
      What our analysis has, hopefully, upfronted is the importance to resuscitate the suppressed and silenced voices so as to show the powerful mechanisms of institutional "cases".

Further reading

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