Job Search and Networking

What is personal branding?

The idea of personal branding has become increasingly popular among job seekers and professionals over the past several years. But what exactly is personal branding? Simply put, branding is how you present yourself to others. Everyone already has their own brand identity: the qualities that make them different and unique. The process of personal branding gives you an opportunity to discover, strengthen, and market those qualities.

To learn more about the basic concepts behind personal branding, check out The Brand Called You by career expert Tom Peters.

Why create a personal brand?

While you might believe branding is reserved for celebrities and corporations, the truth is that anyone can benefit from creating their own brand. Whether you're searching for a new job or looking to advance in your current career, personal branding can help you communicate more effectively and stand out in a crowded marketplace. As you work to determine who you are and what you want, you'll learn how to present yourself with greater confidence and clarity.

Most importantly, developing a personal brand allows you to control how you are perceived by others. Whether you're interacting with someone online or in person, a strong personal brand will help you make a memorable and positive impression.