intangible

Examples of intangible in the following topics:

• Service marketing versus goods marketing

  • In general, service products tend to be intangible, are often consumed as they are produced, are difficult to standardize because they require human labor, and may require the customer to participate in the creation of the service product.
  • Conversely, coffee producers create intangibility in order to appear different from competitors.

• Assets

  • Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset.
  • Two major classes are tangible assets and intangible assets .
  • Examples of intangible assets are goodwill, copyrights, trademarks, patents, computer programs, and financial assets, including such items as accounts receivable, bonds and stocks.

• Service Economy Growth

  • A "service" can be described as all intangible effects that result from a client interaction that creates and captures value.
  • The sector ranges from common "intangible" goods, such as health and education, to newer goods, such as modern communications and IT.

• Capital Expenditures

  • CAPEX include expenses for tangible goods, such as the purchase of plants and machinery, as well as expenses for intangibles assets, such as trademarks and software development.

• Basic types of accounts

  • Asset accounts: represent the different types of economic resources owned by a business, common examples of asset accounts are cash, cash in bank, equipment, building, inventory, prepaid rent, goodwill, accounts receivable.Assets are usually broken down into three categories: Current assets, fixed assets, and intangible assets.
  • Current assets are assets which could be converted to cash fairly quickly if necessary, certainly in less than a year.Examples of current assets include cash, cash in bank, inventory, prepaid rent, and accounts receivable.Fixed assets are assets of a more permanent nature like manufacturing equipment, buildings owned, and the like.Intangible assets, like goodwill, are monetary values assigned to intangibles like a brand name.It is typically used when accountants need to justify the purchase price of one company by another when the price cannot be justified by the monetary value of the purchased company's assets minus liabilities.Intangible assets are beyond the scope of this chapter as they apply more to larger corporations than to a start-up business.

• Owners' Equity

  • Ownership equity includes both tangible and intangible items (such as brand names and reputation/goodwill).

• New Product Ideas

  • It can be tangible (something physical you can touch) or intangible (like a service, experience, or belief).

• Direct and Indirect Measurement

  • Investment items in the indirect method include capital expenditures and investments (i.e. in securities, other businesses, tangible and intangible assets).

• The Marketing Mix

  • It is a tangible good or an intangible service.

• Benefits of a Small Organization

  • Finally, many small businesses and startup ventures have an intangible quality that comes from people who are fully engaged and doing what they want to do.