ethnocentrism
(noun)
judging another culture solely by the values and standards of one's own culture
(noun)
The tendency to look at the world primarily from the perspective of one's own culture.
Examples of ethnocentrism in the following topics:
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Culture, Ethnicity, and Race
- In order to adapt the message to the audience it is important to become aware of your own ethnocentrism and to avoid prejudice and racism.
- When looking at another culture or ethnic group in order to compensate for ethnocentrism as a speaker, try to look at the other group through the eyes of the members of that particular ethnic or cultural group.
- As our society becomes more diverse, the speaker will find it desirable to put aside ethnocentrism and prejudice to learn more about the cultures, races and ethnic groups that will be an increasing part of the local and global audience.
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Analyzing the Who, Why, and Where
- Try to take a step back and consider the ethnocentric view you may be bringing to your audience and consider ways to minimize or temper those unique perspectives so as not to alienate your audience.