community campaign

Examples of community campaign in the following topics:

• Defining Campaign Objectives

  • It clarifies the objectives of an advertising campaign and for each individual advertisement.
  • If the audience looks unfavorably toward the product, the communicator has to find out why.
  • If the unfavorable view is based on real problems, a communication campaign alone cannot solve it.
  • It would be necessary to first fix the problem and only afterward communicate its renewed quality.
  • The communicator can check the success of the campaign by measuring audience preference before and after it.

• The Modern Political Campaign

  • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.
  • Campaigns often dispatch volunteers into local communities to meet with voters and persuade people to support the candidate.
  • A campaign team must consider how to communicate the message of the campaign, recruit volunteers, and raise money.
  • Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience.
  • These Internet technologies are used for cause-related fundraising, lobbying, volunteering, community building, and organizing.

• Assembling a Campaign Staff

  • The campaign manager focuses mostly on coordinating the campaign staff.
  • Successful campaigns usually require a campaign manager to coordinate the campaign's operations.
  • Apart from a candidate, the campaign manger is often a campaign's most visible leader.
  • The communications department oversees both the press relations and advertising involved in promoting the campaign in the media.
  • This department must approve press releases, advertisements, phone scripts, and other forms of communication before they can be released to the public.

• The Internet, Blogging, and Podcasting

  • President Barack Obama's victory in 2008 was partially attributed to his campaign's use of direct communication through the Internet with supporters and constituents .
  • Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience.
  • These Internet technologies are used for cause-related fundraising, lobbying, volunteering, community building, and organizing.
  • However, despite the opening of communications brought by the internet, elections have become more expensive due to the inevitable reliance on high-tech for all purposes in a campaign.
  • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.

• Korea, Communism, and the 1952 Election

  • The 1952 Presidential election hinged on the issues of Korea, Communism, and Corruption.
  • The Eisenhower campaign was one of the first presidential campaigns to make a major, concerted effort to win the female vote.
  • The Eisenhower campaign made extensive use of female campaign workers.
  • Eisenhower campaigned by attacking "Korea, Communism, and Corruption"—that is, what the Republicans regarded as the failures of the outgoing Truman administration to deal with these issues.
  • The Eisenhower campaign accused the administration of neglecting Latin America and thus leading them into the arms of wily Communist agents waiting to exploit local misery and capitalize on any opening to communize the Americas.

• Sources of Campaign Funding

  • Different sources of campaign funding help party candidates to raise funds through multiple avenues.
  • Campaign finance in the United States is the financing of electoral campaigns at the federal, state, and local levels.
  • One consequence of the limitation upon personal contributions from any one individual is that campaigns seek out "bundlers"—people who can gather contributions from many individuals in an organization or community and present the sum to the campaign.
  • Bush's 2000 and 2004 presidential campaigns.
  • Identify the varied sources and roles of money in campaigns and politics

• The General Election Campaign

  • Prospective candidates will often speak with family, friends, professional associates, elected officials, community leaders, and the leaders of political parties before deciding to run.
  • However, some candidates lacking the resources needed for a competitive campaign proceed with an inexpensive paper campaign or informational campaign designed to raise public awareness and support for their positions.
  • Campaigns often dispatch volunteers into local communities to meet with voters and persuade people to support the candidate.
  • Late in the campaign, campaigns will launch expensive television, radio, and direct mail campaigns aimed at persuading voters to support their candidate.
  • Campaigns will also intensify their grassroots campaigns, coordinating their volunteers in a full court effort to win votes.

• PACs and Campaigns

  • A political action committee is any organization that campaigns for or against political candidates, ballot initiatives or legislation.
  • In 1971, Congress passed the Federal Election Campaign Act (FECA).
  • Super PACs, officially known as "independent-expenditure only committees," may not make contributions to candidate campaigns or parties, but may engage in unlimited political spending independently of the campaigns.
  • In the 2012 election campaign, most of the money given to super PACs has come not from corporations but from wealthy individuals.
  • The concept of actions being illegal, when coordinated with a candidate, came out, in part, after a super PAC named American Crossroads requested permission to communicate to their favored candidate on an above-board basis.

• Campaign Finance Reform

  • ., campaign finance reform is the common term for the political effort to change the involvement of money in political campaigns.
  • The Federal Election Campaign Act (FECA) of 1972 required candidates to disclose sources of campaign contributions and campaign expenditures.
  • In 1971, Congress passed the Federal Election Campaign Act, requiring broad disclosure of campaign finance.
  • Other provisions included limits on contributions to campaigns and expenditures by campaigns, individuals, corporations and other political groups.
  • In addition, the bill aimed to curtail ads by non-party organizations by banning the use of corporate or union money to pay for "electioneering communications," a term defined as broadcast advertising that identifies a federal candidate within 30 days of a primary or nominating convention, or 60 days of a general election.

• The Election of 1960

  • However, Nixon was plagued by bad luck throughout the fall campaign.
  • In addition, Nixon had to cease campaigning for two weeks early in the campaign to recover from a knee injury.
  • The key turning point of the campaign were the four Kennedy-Nixon debates.
  • As a result, Kennedy received favorable publicity in the black community.
  • The turning point in the 1960 campaign was the debates.