QR Code

Examples of QR Code in the following topics:

• Measuring Effectiveness of Public Relations Efforts

  • Quick Response (QR) codes have become increasingly popular.
  • Users can access the information via QR codes using their mobile devices.
  • However, placing a large QR code on a highway billboard (such as the one seen here on the side of a highway is not a good idea.
  • Encouraging people to use their cell phones to read the QR code while driving at high speeds is an ineffective PR campaign.
  • Placing large QR codes on billboards on busy streets or highways may not be an effective approach to public relations.

• Project Management Inventory

  • QR Codes - QR codes originated in logistics but have become popular in marketing as well.
  • In the 1990s, QR codes were used for rapid component scanning linked to computer data systems to paint clear pictures of inventory process flows.
  • Bar Codes - Like QR codes, bar codes are used to scan inventory information into a computer data system.
  • Above is a description of a QR code, along with the data implications of various visual aspects of the image (which are processed and reported via software).
  • Different components of the code reflect position, alignment, and timing.

• Marketing Innovation Trends

  • Due to the high price of short codes - $500 to $1000 a month - many small businesses opt to share a short code in order to reduce monthly costs.
  • Also with the increase in smart phone usage, QR - or quick response - codes have become much more prevalent in marketing pieces both on and offline.
  • Acting as a visual hyper-link to a page, QR codes make it easy for someone to reach a mobile optimized offer page.
  • Their potential for tracking offline sources and delivering the types of analytics previously reserved for online tracking makes another powerful reason that marketers are flocking to QR codes in droves.
  • This is an example of a QR code marketing tool.

• Mobile Marketing

  • Quick response (QR) codes have also gained in popularity after first being introduced in European and Asian mobile markets.
  • Acting as a visual hyper-link to a page, QR codes enable users to jump to a mobile optimized offer page.
  • QR codes only began to be used in mobile advertising in North America from 2011.
  • In addition to QR codes, other tools used by mobile marketers to improve targeted messaging and reduce marketing costs include location-based services, Bluetooth technology, and proximity systems such as Short Message Service - Cell Broadcast (SMS-CB).

• Using Technology to Communicate

  • Mobile applications such as QR codes and Shazaam offering additional information to customers about a company or service

• Direct Marketing

  • Mobile technology direct marketing includes SMS-short message service, MMS-multi-media message service, QR Codes, applications, push notifications sent directly to users, and location based messages.

• Retail Marketing Strategy

  • Department, discount, warehouse, Mom And Pop, specialty, demographic, general, convenience, big box, automated/self serve, hypermarkets, supermarkets, malls and variety stores have adjusted traditional marketing strategies such as print advertising, media buys and in-store campaigns to incorporate the use of new technologies such as online outlets and shopping, email, texting, mobile applications, blogging, QR codes, kiosks, digital signage and online advertising.

• Social Media

  • QR codes, facilitated by mobile social media, online and in tandem with print advertising deliver extensive product and service information with a simple scan of a cell phone.

• Loyalty Marketing

  • When consumers see relevant CLO-enabled advertisements and product offers while browsing online, using a mobile device, watching TV, reading a newspaper or magazine or listening to the radio they can click, text or scan a QR code to link the CLO-enabled ad directly to their credit/debit card.

• Meeting In Person (Conferences, Hackfests, Code-a-Thons, Code Sprints, Retreats)