baby boomer

(noun)

A person born in the postwar years (generally considered in the USA and other Allied countries as between 1945 and the early 1960s), when there was an increase in the birth rate following the return of servicemen at the end of World War II.

Related Terms

Examples of baby boomer in the following topics:

  • Demographics

    • One differentiation is by generation--two of the biggest demographic groups are the baby boomers and generation X.

  • Product Line Breadth

    • If a company has five different product lines: hair products, oral care, soaps and detergents, baby care, and personal care.
    • If we take P&G, for example, the breadth of the major product lines would consists of hair products, oral care, soaps and detergents, baby care, and personal care.
    • Going back in our P&G example we saw five different product lines: hair products, oral care, soaps and detergents, baby care, and personal care.

  • Value of Branding

    • For example, a customer who truly values organic brands might decide to visit a Babies R Us to shop for organic household cleaners that are safe to use around babies.

  • Databases

    • The final list will deliver a potential market for a new baby product to be introduced and profiled in Hispanic and African American women's magazines.
    • The people on the potential buyers' list could then be mailed an invitation to come test this new baby product.

  • Marketing Changes Due to Involvement

    • ., a newborn baby product).