outlet

Examples of outlet in the following topics:

• Customer Expectations

  • There are many large retail outlets, and most offer a wide variety of products at average prices.
  • Department stores, supermarkets, and warehouse stores are all large retail outlets.
  • Large retail outlets have some things in common, however.
  • Depending on the type of store, these outlets generally focus on one or two categories.
  • Mom-and-pop stores, specialty stores, and general stores are all smaller retail outlets.

• Retail Marketing Strategy

  • Department, discount, warehouse, Mom And Pop, specialty, demographic, general, convenience, big box, automated/self serve, hypermarkets, supermarkets, malls and variety stores have adjusted traditional marketing strategies such as print advertising, media buys and in-store campaigns to incorporate the use of new technologies such as online outlets and shopping, email, texting, mobile applications, blogging, QR codes, kiosks, digital signage and online advertising.
  • They stock a large array of unique products and sell them in small quantities spread over a number of their outlets while stocking and selling only a few popular items but distributing them in much larger quantities per outlet.
  • E-tailing, when customers can shop and order though the Internet and arrange for delivery at their doorstep shares the label as a retail outlet in and of itself as well as a retail marketing strategy.

• Creating a Media Plan

  • When choosing the media, you not only need to know which media outlets exist, but also which ones suit your product.
  • Media outlets which deliver messages involving multiple senses (sight, sound, touch, and smell) will be more expensive than those involving just one sense (sound).
  • The quality expectations of the media outlet will influence the cost.
  • For example, the quality of ads for national television stations tend to be higher than those for local outlets.

• Distribution Intensity

  • In intensive distribution, a producer's products are stocked in the majority of outlets.
  • The exact number of outlets in any given market is dependent upon market potential, density of population, dispersion of sales, and the distribution policies of competitors.

• Shopping Products

  • The product must be available in every conceivable outlet and must be easily accessible in these outlets.

• Point-of-Purchase Promotions

  • In smaller retail outlets, POS displays are usually supplied by the manufacturer of the products, but sited, restocked, and maintained by in-store salespersons.
  • This is less common in larger retail outlets with strong purchasing power, because they control supplier activities and prefer to use sales material designed in-house to ensure that store layouts and corporate themes are consistent.
  • POS displays are also useful in outlets with limited floor space, as a way to utilize the much wasted space around counters.

• Factors Affecting Channel Choice

  • There is a need to know what the customer needs, where they buy, when they buy, why they buy from certain outlets, and how they buy.
  • Of particular importance is the question, "from whom do my retail outlets prefer to buy?

• Trends in Retailing

  • Joining Costco or a BJ Wholesalers outlet offers a unique perspective on retailing trends.

• Product Line Breadth

  • A product line is a group of products within the product mix that are closely related, either because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets or fall within given price ranges.

• Databases

  • Retail outlets such as pharmacies can request customer's contact information at check-out for specific products as a way to help build a consumer database.