Concept
Version 9
Created by Boundless
Positioning Bases
What Consumer Want and Need
What consumers want may not be what they need, but it is important to understand both.
Source
Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:
"What customers / users want & need, do, think & feel | Flickr - Photo Sharing!."
http://www.flickr.com/photos/visualpunch/7245522666/
Flickr
CC BY-SA.