Section 2
The Global Marketing Environment
Book
Version 3
By Boundless
By Boundless
Boundless Marketing
Marketing
by Boundless
5 concepts
The Importance of Sociocultural Differences
While cultural differences between the U.S. and foreign nations may seem small, those who ignore them risk failure in marketing programs.
Measuring the Economic Environment
A nation's economic output represents its capacity to produce goods and services, and can help determine market opportunities.
Political and Regulatory Environment
Political stability, trade blocs, tariffs, and expropriation are risks that should be evaluated prior to marketing in foreign countries.
Demographics of New Markets
Evaluating the demographic profile of a country can help assess whether or not there is demand for the product or service being marketed.
Natural Resources, Infrastructure, and Technology of New Markets
The natural resources, infrastructure, and technology of a nation will determine the ease and viability of entering that country's market.