primary audience

Examples of primary audience in the following topics:

• Introduction to Writing in Business

  • Each genre of business writing carries its own conventions of organization, voice, and audience.
  • The audiences and purposes will vary with each type of writing (and even within genres themselves).
  • Depending on whether you want to simply inform, convey good news, make a direct request, convey bad news, or persuade your audience of something, you might choose from any of the following organizational structures:
  • You probably already know how to properly address the primary audience (the person or persons who are the intended recipients).
  • For example, you might submit a proposal to your direct supervisor (your primary audience), who in turn may pass it on to his or her supervisor, a task force or committee, or some other secondary audience.

• Identifying the Stakes by Identifying Your Audience

  • Before you begin writing, you must identify your target audience .
  • While your actual audience may consist of one person—for instance, your instructor—you should still think of your instructor as representative of a wider audience.
  • After identifying your audience, consider why this audience might care about your topic.
  • " To relate your argument to your audience, ask these questions:
  • Why does the truth or falsity of my argument matter to my audience?

• Appropriate Language

  • Formal writing requires choosing words that are meaningful to the members of your audience. 
  • Still, while there are situations where the use of jargon is appropriate, in academic writing, it's best to consider the audience first.
  • Determining which linguistic route to take depends on the expectations of the audience.
  • Formal writing may require using specialized terms even though some people in your audience may not understand them.
  • The primary reason that subjective language should be avoided is to improve how a reader perceives the argument you are presenting.

• Indicating Who Cares

  • Once you figure out who is in your audience, you can appeal to those readers by describing their stakes in the issue.
  • You should clarify your intended audience in your introduction—no later.
  • While it isn't necessary to name the audience directly, you should outline the costs and benefits of your position in order to give the audience incentive to keep reading.
  • What common ground do you share with your audience ?
  • Establishing common ground with your audience helps make your argument more convincing.

• Paraphrasing

  • Citing sources makes you credible with both your audience and with those you're paraphrasing.
  • This kind of weaving is the primary reason to use paraphrasing.
  • If you quote only when the source will offer an air of authority to your argument, when the exact words are either historically important or particularly eloquent, or when the source is of primary importance to your topic, the quotes will carry much more weight.
  • As with any instance of appealing to another author's work within your own, whether you use paraphrasing or quotation, the primary criterion for use should always be its relevance to your thesis and claims.

• Anticipating Potential Objections

  • So try to form a common ground with the audience.
  • One way of increasing the effectiveness of your argument is to anticipate potential objections: try to approach your argument from the skeptical position of the audience who have not had access to the train of thought that brought you to your certain conclusion.
  • By demonstrating that you have considered the position of your audience, you not only improve your own understanding of your argument, but also increase the likelihood that readers will be receptive as the topic moves forward.
  • So try to form a common ground with the audience.
  • These variables will affect your word choice, and your audience may be more likely to listen to your argument with an open mind if you do.

• "So What?"

  • Imagine that you are revising your solar energy essay with an audience of environmentalists in mind.
  • In the original version, you were writing for a general audience, and it made sense to use broadly-applicable examples.
  • Your new audience has different priorities, and this statement doesn't answer the "So what?
  • " question for your new audience.
  • How does the argument align with the concerns of my intended audience?

• Overview of the IMRAD Model

  • In the natural and social sciences, the format for the body of the paper varies depending on the discipline, audience, and research methods.
  • Look at primary-research reports and data sets in addition to secondary or analytical sources.

• The Practice of Conversation

  • Hassett of the American Enterprise Institute, argues that lengthy unemployment benefits take away the recipients' incentive to find work, creating what he calls a 'structural unemployment problem. ' However, liberal economists tend to see scarcity of jobs as the primary structural problem in an economic downturn.
  • Similar to actual spoken conversation, the practice of conversation in writing requires that you decide who the audience is.

• Critical Thinking

  • What is the intended audience for this work?
  • Your primary goal is to evaluate the text at hand.