Section 1
Introduction to Persuasive Speaking
Book
Version 5
By Boundless
By Boundless
Boundless Communications
Communications
by Boundless
5 concepts
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Defining a Persuasive Speech
Persuasive speeches aim to convince the audience to believe a certain view.
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The Goals of a Persuasive Speech: Convincing, Actuation, and Stimulation
Persuasive speeches can be designed to convince, incite action, or enhance belief by the audience.
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Persuasive vs. Informative Speaking
Informative and persuasive speeches differ in what they want the audience to walk away with: facts or an opinion.
The Psychology of Persuasion
Each individual is persuaded by different things over different time-periods, so to be effective each pitch must be customized.
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The Ethics of Persuasion
Persuasion is unethical if it is for personal gain at the expense of others, or for personal gain without the knowledge of the audience.