Chapter 14
Persuasive Speaking
By Boundless
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Persuasive speeches aim to convince the audience to believe a certain view.
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Persuasive speeches can be designed to convince, incite action, or enhance belief by the audience.
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Informative and persuasive speeches differ in what they want the audience to walk away with: facts or an opinion.
Each individual is persuaded by different things over different time-periods, so to be effective each pitch must be customized.
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Persuasion is unethical if it is for personal gain at the expense of others, or for personal gain without the knowledge of the audience.
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Speeches about question of fact (something is true, exists, or does not exist) propose that the speaker's view is probably true.
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In persuasive speeches on questions of value, we argue something is right or wrong, moral or immoral, or better or worse than another thing.
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Persuasive speeches about questions of policy advocate for or against the status quo.